Why would a page drop two PR points?

need real help or at least steps to correct my problem!

[trraju]

Hi

My website was having PR6 and for a particular keyword it use to be on top position #1 in Google search and now PR reduced to PR4 and that particular keyword doest gets my website in any pages, however its still in #1 for yahoo and msn for that particular keyword.

I just don’t know what went wrong suddenly.
Lot of fundas i have heard here in webmaster and I am not sure what could have gone wrong.

Webmaster gurus please help me out with it.

Thanks and regards
trraju

[Stefan]

It could be a lot of things, but because of the PR drop one has to suspect that you've lost some inbound links, or the sites they were coming from have been recently devalued. Perhaps you can have a look at the sites that link to you and see how they're doing. Working at replacement links would be the solution, and also making sure you're not linking out to what could be considered a "bad neighbourhood" (i.e. if you're linking to sites that are now suddenly PR 0).

[trraju]

link backs to my websites are increased and its more than 2500 pages i beleive and all the link backs for my websites are same like before;
I do not even have any linkouts from my websites to pr0 sites;and what you think about search results which are not good in google for my site;

Need some more expert suggestions or solutions for my problems.

thanks and regards
trraju

[topsites]

The only time I lose ranking is when I:

- Fail to keep up the content (it gets stale, and old). Basically, I mean I have done NOTHING to the page in at least 6 months (more later).
- Monetize or otherwise put ads on the page that rub visitors the wrong way.
- Last but not least (cauz I do this VERY rarely) is when I try some stupid technique to try and gain ranking without making the page better for the visitor, catch my drift heh not saying you did it, but I have.

So what I might recommend is:
- Check out your content carefully, get a good idea of what you have now.
- Then, check out the competitors pages, click their links and compare the content.
- Update / upgrade your page accordingly but do NOT copy their content, instead find / create new content that is more in line with the times, using the higher ranking pages as a guideline.
- Removing my personal input (if exists) tends to help. Be factual and informative, provide what is wanted and nothing else.
- Obviously, remove questionable SEO practices should they exist.

That usually restores my rankings within days.

On upgrading, IF the page has been updated in the past 2 weeks or so, that should be good but any more recent updates need to wait at least 2 weeks for results to set in concrete. Most the time, engines catch on within days, but it can take 2-4 weeks... Also, once you find an update that works(ed), obviously this is the reason pages go stale, I get a number one ranking for a keyphrase and I leave that page alone until further notice (hence why it eventually loses ranking).

Sometimes finding new inbound links helps, but if the page has been online for 2 years (or whatever) without an update, the update would help more. That, and the time I have to spend finding a GOOD link frustrates me to no end.

For interlinking / inbound links:
What I find, my own site ranks itself as well, certainly always interlink your pages navigationally so when several good-ranking pages link to each other and to the rest of the site, they help each other out. Don't overdo it, just make sure you have a solid navigational system universal to the entire site.

Peace out

[Stefan]

Need some more expert suggestions or solutions for my problems.

Your drop in PR is the main clue in whatever your problem is. Google PR is mostly/entirely dependent on incoming links. Thus, your incoming links have somehow changed recently. (We're not talking a minor shift of 5.9 to 5.4 here, you've dropped at least 1.5).

Regular updating is important, yep, but lack of that would only cause your PR to drop if people stopped linking to you because your site is moribund and worthless.

So, look to the links trajju, and see what may be found.