Forum Moderators: Robert Charlton & goodroi
When you have a keyword in your domain name, people linking to you tend to use the link text of your domain name or other words that are in your domain name, such as your company name. It's the link text that makes the difference, not the domain name.
I've done some testing, and having your keyword in your domain name is just as good as it is in the folder name or the filename--or the subdomain.
keyword-keyword.com (e.g., widgets-widgets.com) is more spammy than widgets23.com.
for example - pompoms.com
Sorry...about that one.
However having a heavy keyword address, may restrict your level of optimisation on the other variables if you get where I am going with this. Because one variable is optimise, you may want to slowly tweak your site so as not to trip any filters or whatever you want to call them!