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No PR, Zero KW's on the page, yet #3 in SERPS

How is this possible?

         

Phil_AM

9:01 pm on Aug 23, 2005 (gmt 0)

10+ Year Member



OK, I'm thoroughly lost now.

On or around 8/12, my site dropped from page 1 to page 2 on 5 major kw's (first time in 3 years we are not top 3).

Perhaps a minor filter change or update, I can wait it out, no problem.

HOWEVER, I started to compare my page to those no showing in the top 5's and on my major KW (G returns 22 millions results), the #3 site doesn't have the search keyword on the page, in its title or anywhere. Has 17 backlinks with no mention of the kw and has a toolbar PR of ZERO...

How is this possible?