Forum Moderators: Robert Charlton & goodroi
Continuing its rapid expansion into new product categories, the Internet search giant plans to launch an instant messaging program called Google Talk as early as Wednesday, according to people familiar with the service.
Full article on LA Times [latimes.com]
The concept of serving contextual ads based on the topic of the conversation is also quite intriguing.
This part is especially interesting to those following presence and VoIP markets:-
According to a person who has seen the service, Google plans to let users chat using more than just their keyboards. Like similar programs from competitors, Google Talk also will let computer users with a headset have voice conversations with other computer users with headsets, this person said.
It seems to me that Google are battling for desktop space here. The internet is getting ever closer to the desktop, and the dekstop is where you need your ads.