Google App Indexing On Mobile SERPs Now Shows Apps To Install

[engine]

It looks as if Google has turned on the ability to encourage users to install an app when a mobile search shows a suitable app for the user.

In addition, app indexing is now a ranking signal.

Developers with chargeable apps may increase their earning opportunities.

Starting this week, people searching on Google can also discover your app if they haven’t installed it yet. If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start to see app install buttons for your app in search results. Tapping these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it. Google App Indexing On Mobile SERPs Now Shows Apps To Install [googlewebmastercentral.blogspot.com]

With the addition of these install links, we are starting to use App Indexing as a ranking signal for all users on Android, regardless of whether they have your app installed or not.

[RedBar]

Thank heavens I do not use either Androd nor Google search!

Are they going to suggest toilet training next?

[EditorialGuy]

They're just giving app developers an incentive to make their apps search-friendly. (Which makes good sense, if we're to believe a report from earlier this year that said mobile users spend 7/8 of their time in apps.)

[gandmaindanda]

They show Apps with higher ratings and higher no of install in APP suggestions