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How Long For Responsive Site Update to Google SERPs Showing Mobile Friendly

     
11:19 am on Apr 13, 2015 (gmt 0)

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I've been asked this question numerous times, and just to clarify, from practical experience, a site converted to responsive showed in Google SERPs as "Mobile Friendly" in less than 48-hours.

As an aside, as a result of the switch, and probably more important, ranking seems unchanged. Of course, one would assume that the site now displaying "mobile friendly" would rank as well as, if not better after April 21.

What's your experience of switching to making your site appear as "Mobile Friendly"?
12:03 pm on Apr 13, 2015 (gmt 0)

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Depends on PR but I have seen seconds using Fetch as google option in webmaster tools.

What I find remarkable is that Google does the mobile instantly as part of the regular crawl. No separate process.

There was no improvement in ranking but after the 21 it will effect online mobile PHONE results only and not tablets.
12:40 pm on Apr 13, 2015 (gmt 0)

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showed in Google SERPs as "Mobile Friendly" in less than 48-hours


Can I be totally dumb here?

Where are you seeing these results?

Do I have to have a mobile running Android or something? I use a Lumia however even when going to Google I do not see any results saying "Mobile Friendly".

Are these results only with an app?

Are these results available to test on a desktop browser?

FWIW neither my Xooms or Acer tablets show Google mobile results when I test for them!

Am I doing something completely different to everyone else?
12:51 pm on Apr 13, 2015 (gmt 0)

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Where are you seeing these results?


Use a smartphone and search google. Tablet computers won't always show the same, and in my experience, some tablets show it while others don't.

Bing is now showing mobile friendly, too. [webmasterworld.com...]
1:10 pm on Apr 13, 2015 (gmt 0)

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You can use Chrome on your desktop with a user agent spoofer plugin.
1:22 pm on Apr 13, 2015 (gmt 0)

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Use a smartphone and search google.


We use Lumias, not one shows anything different to desktop even though it says mobile. Does Google have a problem with Win 8.0/1?

Yep Bing/Cortana is showing Mobile-friendly.
3:01 pm on Apr 13, 2015 (gmt 0)

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I have an older, inexpensive phone and I wasn't seeing any "Mobile-Friendly" labels either. But I found that if you use the emulator in the Developer Tools of the desktop version of Google Chrome, when set to emulate an appropriate device, the label will appear in the SERPs.
3:24 pm on Apr 13, 2015 (gmt 0)

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Only Google could make anything supposedly simple, so difficult to view!

I'm going to meet some beer drinkers later and try their phones, much easier!
3:35 pm on Apr 13, 2015 (gmt 0)

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Awesome Google! I decided to bite the bullet and download your search app onto my Xoom ... WOW, my Android device is incompatibile with your search, AWESOME!
4:22 pm on Apr 13, 2015 (gmt 0)

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I have an older, inexpensive phone and I wasn't seeing any "Mobile-Friendly" labels either. But I found that if you use the emulator in the Developer Tools of the desktop version of Google Chrome, when set to emulate an appropriate device, the label will appear in the SERPs.


In using Google mobile search with the Developer Tools emulator, I don't see the "mobile-friendly" label in results for the iPhone 3GS, but I do see it in results for newer phones.

(Is that an accurate reflection of what happens in real life? I don't have access to an iPhone 3GS, so I can only guess.)
5:58 pm on Apr 13, 2015 (gmt 0)

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Google's obviously doing some UA sniffing for this. They may not be displaying the "Mobile-Friendly" on devices with the smallest screens in order to preserve space for the snippet content.
4:44 pm on Apr 15, 2015 (gmt 0)

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Let me just qualify my original statement a little more.

These are sites that are spidered very frequently, and those pages that are spidered infrequently will take as long as it takes for googlebot to re-visit. Unless, of course, you give Googlebot a reason to re-visit, such as refreshing the sitemap or use fetch and spider to encourage visits.

Hope that helps those that are concerned about time to index. Generally, Google seems to be pretty quick right now, probably in anticipation of the 21 April.
11:33 am on Apr 16, 2015 (gmt 0)

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I am hoping that putting pages through the goog mobile friendly test will let them know the page is ready.
11:38 am on Apr 16, 2015 (gmt 0)

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I don't know for sure that the test is going to raise that flag.

How often does Googlebot visit your pages?
4:56 am on Apr 18, 2015 (gmt 0)

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Oddly enough, I have one site that passed the g test and has been spidered at least five times (it is 19 pages) ... and still does not show "mobile friendly". I guess it will take as long as it takes, or until g says it's okay... or maybe they just don't like my face. :)
4:59 am on Apr 18, 2015 (gmt 0)

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Meant to add:

Other sites changed to responsive and spidered by G have updated to "mobile friendly"... so I'm still checking into why the one site has not been updated.

My experience, between 12 hours and 72 hours... with one changing nearly instantly... though that might have been a regional index, not the whole shebang.
1:35 pm on Apr 20, 2015 (gmt 0)

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Almost immediate - We moved our blog to a out the box responsive WordPress site and within 2 days was showing "Mobile Friendly"
3:02 pm on Apr 20, 2015 (gmt 0)

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If you don't have a modern mobile phone, use Safari. Turn on the development tools. Then use "User Agent" in the "Develop" menu to change to an iPhone user agent and you'll see the mobile friendly tags.
3:55 pm on Apr 20, 2015 (gmt 0)

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If you don't have a modern mobile phone, use Safari. Turn on the development tools. Then use "User Agent" in the "Develop" menu to change to an iPhone user agent and you'll see the mobile friendly tags.

Chrome's Developer Tools work the same way:

Just open a page, click on the icon for Chrome's settings menu, and go to "Tools/More Tools/Developer Tools," which will display the page in a mobile simulator. You can then choose a specific phone or tablet from a list and, if you wish, rotate from vertical to horizontal orientation.
6:52 pm on Apr 20, 2015 (gmt 0)

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In Firefox, CTRL+SHIFT+M ttoggles the viewport.
8:20 pm on Apr 20, 2015 (gmt 0)

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In Firefox, CTRL+SHIFT+M ttoggles the viewport.


This may be my all-time favorite keyboard shortcut.
11:56 pm on Apr 20, 2015 (gmt 0)

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Saw the headlines about this thing, was not aware it was already there, it's visible on mobile search, small, grey letters. Just redesigned a site from ugly frozen wordpress to one of my frameworks-cms and it's now tagged as "mobile friendly", that was fast.
12:11 am on Apr 21, 2015 (gmt 0)

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In Firefox, CTRL+SHIFT+M ttoggles the viewport.

Very nice tangor, thanks for the Heads-up.


What's your experience of switching to making your site appear as "Mobile Friendly"?

Launched responsive design at the end of last year. The "mobile friendly" tag was not being used in mobile SERP yet, so I was checking GWT, which was incremental in reporting which pages had been identified as mobile friendly. My 300 page site took about 10 or 12 days for every page to not be listed as an error for Search Traffic > Mobile Usability.
12:47 am on Apr 21, 2015 (gmt 0)

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I did this myself a couple months ago. It was just a few days until all pages I searched for were shown as mobile friendly.