Forum Moderators: Robert Charlton & goodroi
What I had in mind was splitting the links equally using our top 10 keywords as anchor text. I figured that not only would we spread the benefit across a range of phrases, but there would be fewer identical anchor links going live simultaneously.
I am also wondering whether to have all these links pointing to our homepage, or if I should have half the links for each keyword anchor going to the homepage and the other half going to a page optimised for that phrase (with genuine content).
We already rank first page on G for all our main keyword phrases with quite a few top positions. We are in a very competitive situation however, and every position improved or consolidated makes a world of difference.
So not only do I want to improve or secure the positions we have, I totally need to do it without jeopardising what we've already achieved.
Your input, advice, suggestions would be gratefully received.
Thanks very much.
The motive behind the acquisition was not solely SEO.
What was the motive then?
Sounds like a trick intended to improve search engine rankings to me.
That would be black hat that would.
WBF
What was the motive then?
Er, well we found out a while back that links are also good for people to use to actually click through to our site... You know, traffic? Customers? :P
Seriously, these are good, prominent links that will, first and foremost, send us a shedload of new prospects. But as we get so much of our converting traffic from G I don't want to shoot myself in the foot.
WBF: Thanks for the comment on deep links.
Freq---
That would be black hat that would.
Paid advertising = Black hat?
Where do you get these ideas from? Have you not noticed any ads on the Internet?
This should always be your first consideration when researching and acquiring links...links preclude the search engines historically for traffic and business development...
The search engines have only in the last 4 - 5 years factored in links as a ranking variable..(with Google setting the standards on this)
Deep linking will surely benefit you for targeted traffic from the links themselves and for strengthening your site(s) for their particular theme/authority and for possibly bringing even more interior pages into play in the SERPs..
Regarding how you should implement from a timing perspective...I am not sure you will benefit and could even evoke a penalty if all the 3K-4K worth of links show up at the same time...
Definitely vary the keywords and definitely link to different pages.
I have no hard proof of any of this (who has?) but that's just my impression based on certain observations of how my own sites have performed.
What was the motive then?
Er, well we found out a while back that links are also good for people to use to actually click through to our site... You know, traffic? Customers? :P
Well in that case, link them through to where your potential customers would be expecting to go, probably the home page.
Don't worry aboput your ranking. Worst that can happen is that Google will not count the incoming links.
Paid advertising = Black hat?
That's not what I said is it? He came across as trying to get links specifically for the purpose of PageRank.
mrMister: I won't pretend that the chance of increasing our IBLs isn't a significant factor, but these ARE visible, traffic-producing links - paid ads. The point is how to use these without getting whacked.
They are not from a link broker, but from a company who operate a genuine and very substantial site. They approached us offering traffic, not SEO benefits.
If the price you paid was good value for the traffic they will generate, I don't see any problem.
no but hiding the fact it's mostly for SEO, insults people's intelligence. Especially on a SEO forum
