Forum Moderators: Robert Charlton & goodroi
This has only been happening since this weekend - USA sites are dropped down the rankings and UK sites are bumped to the top.
Historically we received most of the google traffic from the .com domain but recently a major change have been completed with by far many many leads from google.co.uk
I suspect that the Allegra update has everything to do with running different databases on different locations in stead of the old 1 database moved over many different datacenters.
Analysing our log files day by day last weeks I see results vary for different countries...
I think a relevant move and smart move by google and good in the user's perspective. It also is a signal that local search will be more important now and in the future.
Any thought on this view...?
Interesting that a .com in the Netherlands is getting more UK traffic though. (and good for all of us who have UK targetted .com .net etc sites hosted in Europe - not so good if .com .net hosted elsewhere though :()
haven't you noticed that the .com version redirects to .co.uk if you are the UK?
I'm in the UK, and I don't see this.
What I do see is a big difference in the pages indexed for one of my sites. It's a .com site hosted in the UK, and I have been having problems with pages going supplementary or losing their snippets.
But this problem only shows up doing a site:domain search on google.com or "search the web" at google.co.uk. And there are other unexplained anomalies, for instance the same page can be listed as URL only or as supplemental, depending on how I do the search.
However the "pages from the UK" results at google.co.uk are absolutely accurate.
[64.233.161.99...]
and did the same with
[64.233.161.99...]
the first query returned 41.900 results and we're #38 (i'm searching it now again and 40.300 results were presented?)
the second query returned 29.300 results and we're #12...!
We have a .com website hosted in the netherlands with only english content. Another website than referred to in my first post...
something cooking...?
Edit:
[google.com...] returned 396.000 results!
Go to google.de and search for auto or other words that are the same in German and English. You will mainly get German speaking sites showing up. The same querry on google.com shows English sites of course.
Google tries to give the searcher what Google thinks they might be looking for.
I have seen a few UK hosted sites, not on .co.uk domains that are now not showing well on "the web" searches on google.co.uk
GoogleGuy if you are around, maybe you could chip in with the official word on what enhancement has been made to google.co.uk on this subject and what webmasters must do to stand a chance of their content being served to UK surfers - obviously if they have a valid claim that it should be.
In the past to show on "uk pages" searches you had to either have a .co.uk domain or have your site hosted in the UK - this doesn't seem to be the case anymore for any search on google.co.uk - regardless of whether "the web" or "uk pages" is selected.
Go to google.de and search for auto or other words that are the same in German and English. You will mainly get German speaking sites showing up. The same querry on google.com shows English sites of course
That's probably a language issue. But if you try a neutral word that doesn't have a specific German or English meaning(such as Horace) the results are virtually identical.
But the language issue isn't there between the US and the UK. I still don't see any significant differences in serps.
USA sites are dropped down the rankings and UK sites are bumped to the top.
What I am seeing is identical SERPS except that a few specific UK sites are filtered out of the google.com SERPS. When you look at the google.co.uk SERPS these sites appear in the results and all other sites, both UK and non UK sites, are pushed down, but the sequence of the SERPS is identical apart from these few sites coming in. As a result my UK site ranks lower in one google.co.uk search than in the same search on google.com. Many other searches give identical SERPS.
It's probably just a tweak to the index that hasn't rolled out across all datacenters yet.
haven't you noticed that the .com version redirects to .co.uk if you are the UK?
This is controlled by a cookie. If you click the "Go to Google UK" or "Go to Google.com" links on the relevant Google home page, the cookie setting is toggled so the redirect is switched on/off.
"Pages from the UK" is an advanced feature that not everybody uses. In my eyes Google is doing what the searcher is expecting. If you are from the UK and search for dating why not bringing UK sites on top?
Otherwhise many SERPS would be dominated by US sites all over the world and people outside the US would start complaining that Google is too much US focused.
I would have liked to have been in a room to hear G's discussion on this. Maybe something like: "Let's return the best results with the exception of giving greater weight to local sites even though these sites would not be the top sites if all things were equal."
There are two things I can't figure out:
1. I can't find any google IP address / datacenter that matches the google.co.uk results.
2. What differentiates the UK sites that do get the boost? It's not just a UK IP address or .uk domain. There are .com sites without a UK IP address that get the boost, and .com sites with a UK IP address that don't. It's not just an on page reference to the UK, either.
As we all know Pages from the UK are served based on being a UK domain or being hosted in the UK
Pages from the web however in my opinion are being filtered based on analysis of the page or site.
My guess would be it is something to do with backlinks. i.e. a large number or percentage of links from UK sites = possible interest to UK surfers.
I have one .com site hosted in the US which, for our main keyword, was about 50th in the web SERPs and not in the pages from the UK SERPs at all. The same site is still not in the UK SERPs but has jumped up to 20th in the web SERPs.
Not true - haven't you noticed that the .com version redirects to .co.uk if you are the UK? The redirect is a very good move IMO but the only way I can check .com is by using my toolbar or by inserting the I.P address direct to my browser.
When you get redirected there is a link under the search bar that says: Go to Google.com
Click it and you will start seeing what the US sees.
This would make perfect sense. Google treats links as votes for a site. Site example.co.uk (or even example.com) might be number 20 (or whatever) for google.com but if somebody uses google.co.uk and example.co.uk has more links (votes) from UK sites than the other sites then it will be number 1 for the UK.
I did not test it but links from UK sites should help and can explain why .com sites hosted in the US still get the UK boost.
[edited by: zgb999 at 1:49 pm (utc) on Feb. 24, 2005]
Good for me as i work in that local market , but bad for people who work internationally.
Looking forward, i think it will be important to have a tld of the country you are targetting or at least to be hosted in the target country.
they still would want to find the right mix of local sites and international sites, so there only filtering through a few and not all.
would be interested to see the overall effect this has on our clients traffic.
i can only see an improvement from this.
so *thumbs up*.
first time i seen google take something out of Yahoo's book, Yahoo.com.au has been doing this for years / year or so. mixing in results in the default.
quite nice.