I am seeing signs that January will continue the decimation of my traffic started in early December. My ranking is now at a low I haven't seen in years and continues to drop slowly and steadily. I have lost 56% of my top 3 ranking terms and 26% of 4-10 ranking terms in USA since one year ago. This is mostly due to Google strongly favoring info sites and also large corporate sites...most of the ranking has been taken by how-to articles or the same large sites with big ad budgets.
This is compounded by a massive loss of image traffic, down more than 50% from early 2021, because media sites are now ranking across the board for images. Add on top of that the multiplication of ads and so many other items added to each page and there is little motivation to work on improving my ranking at all.
Some food for thought...all during 2021 it's been mostly USA traffic that has been throttled to death and whittled away. Could it be that Google feels that there are no significant barriers to its abuses and manipulation in the USA market so it's free to do whatever it wants, while it treads more lightly in the EU/UK/AU and other markets where real action might be taken or is already being considered? Australia forced Google to start paying newspapers and media sites for content. There are currently zero barriers to Google's abuses in the USA market. Read this article today which illustrates how Google and the other tech giants use big money to influence our elected representatives: [
politico.com...]
[edited by: not2easy at 5:30 pm (utc) on Jan 4, 2022]
[edit reason] split thread cleanup [/edit]