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Google would set itself a price cap that it wouldn’t be able to bid above, but competitors could do so if they wished.
Rival shopping sites have hit back, saying an auction-based remedy wouldn’t assuage the EU regulator’s demands that the company treat its competitors’ offerings and its own shopping service equally.
“The [European] Commission can confirm that, as required by the commission decision, it has received information from Google on how the company intends to ensure compliance with the commission decision by the set deadline,” a commission spokeswoman said Monday. Google May Open Up Ad Space to Competitors [wsj.com]
joined:Apr 15, 2015
While the shopping service will remain part of Google, it will operate separately and use its own revenues to bid for ads. Google may Spin Off Shopping Service Unit to Satisfy E.U. [bloomberg.com]