Google to give 6 months' warning for 2018 Chrome adblockalypse

[tangor]

Publishers will get a six-month headsup before Google kills intrusive advertising on Chrome, sources close to the ad giant have reportedly said.

Google will also hand online publishers a special tool to make sure that their ads are "compliant", the firm blogged yesterday. It will be called "Ad Experience Reports" – ostensibly to be based on the recommendations of industry group the Coalition for Better Ads, of which Facebook and Google are members.

[theregister.co.uk...]

[keyplyr]

Sounds great. One more step to getting rid of those insanely intrusive ads that are the main instigator for adblockers, although many adblocker users say they use it to stop tracking.

Should also give Adsense publishers a boost over the over-spamming sites that use the fringe ads.

[NickMNS]

Here is the announcement from Google:
[adsense.googleblog.com...]

Notable:

As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor.

[Peter_S]

Funding Choices

I am skeptical that a significant amount of people would give money to support a site they visit. Some will of-course, but for most of people, if you can get it free, why would you pay.

I prefer to put a message saying that if people want to support "me", they can shop at Amazon, eBay, etc... and I put an affiliate link. It costs them nothing more than if they had bought directly from Amazon.

[keyplyr]

The Google Contributor is overstepping the role of a browser. I don't support Chrome interfering with the workings of one's web site and I hope this is an option rather than an always-on feature.

[creeking]

! I was skimming this, and thought it was an adsense thing.

but it's a chrome thing. what will they show to chrome users if I have no connection at all with google?

[Peter_S]

@creeking

publishers can show a customized message to visitors using an ad blocker

So, it's still publishers who will have to integrate a special code to their page, to display this message or activate an option somewhere.

[tangor]

It is a captive NEGATIVE form of advertising. Either way g will get its cut. :)

[NickMNS]

I have a question regarding the wording in the Google announcement:

Chrome support for the Better Ads Standards
Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.

I read this to say that if your site (or page?) does not conform to the Better Ads Standard then Chrome will block all the ads on the site, that is both conforming and non-conforming ads. Am I reading that correctly? So for example if you have poststial-ad (pop-up after closing tab, not conforming with BAS) then all the standard display ads will be blocked as well as the poststial ad.