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Publishers will get a six-month headsup before Google kills intrusive advertising on Chrome, sources close to the ad giant have reportedly said.
Google will also hand online publishers a special tool to make sure that their ads are "compliant", the firm blogged yesterday. It will be called "Ad Experience Reports" – ostensibly to be based on the recommendations of industry group the Coalition for Better Ads, of which Facebook and Google are members.
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As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor.
Chrome support for the Better Ads Standards
Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.