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“No one wants to face the reality that this is an advertising company with a bunch of hobbies.” Alphabet's CFO Wants a Focus For the Company [bloomberg.com]
All are entrepreneurs. All remain disruptive. All are Edge Strategists.
Each operates a core business that has "about-faced" an entire industry ... or two. Each continues to invent at the Edge, ignoring old-fashioned industry boundaries. The "former Google, Inc." operates 11 core subsidiaries: Deep Mind, Access, GoogleX, Jigsaw, Calico, Google, G Ventures, Google Capital, Self-Driving Car Projects, Sidewalk Labs, Nest, Google, Verily. Entities like Youtube live beneath Google itself, two layers down. Google invests in and acquires startups -- like Deep Mind and YouTube -- to build this ecosystem.
it was born out of internal needs (data stations use lots of electricity) and out of an enlightened world view that sustainibility is necessary if we are to survive
Google has announced that by sometime in 2017, Google will run on entirely renewable energy. Particulary for such a large consumer of electricity, that to me is very impressive.
This is fantastic, but it's mostly a financial decision, not a technological breakthrough by Google. But I applaud them for making that financial decision.ergophobe, thanks for catching this, and for your clear explanation of a subject that's potentially tricky to get across succinctly. Yes, you are right, and yours is a many-faceted summary that explains what and why Google is doing from several angles.
Schmidt has proposed that the easiest way to solve all of the domestic problems of the United States at once is by a stimulus program that rewards renewable energy and, over time, attempts to replace fossil fuels with renewable energy.Sounds like what Google as a corporation is doing now. The Schmidt family also has its own foundation, to address issues of sustainability.
Few companies directly generate significant amounts of their own power. One exception is Google, which is currently using renewables to provide 37% of its energy needs. Google uses a combination of purchasing green power near its data centers and investing in onsite renewable projects, including a 1.9-megawatt solar array at its main campus in California that meets as much as 30% of the site’s peak energy use.
You're not really buying into that "totally renewable" power thing are you? ... That grid is maintained by nuclear or fossil fuel
Focus would be core business (search, web which includes youse and meese) instead of everything else.