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Google Inc. will launch buy buttons on its search-result pages in coming weeks, a controversial step by the company toward becoming an online marketplace rivalling those run by Amazon.com Inc. and eBay Inc.
The search giant will start showing the buttons when people search for products on mobile devices, according to people familiar with the launch.
The buttons will accompany sponsored—or paid—search results, often displayed under a “Shop on Google” heading at the top of the page. Buttons won't appear with the nonsponsored results that are driven by Google’s basic search algorithm. Report: Google to Test Buy Buttons In Mobile SERPs [wsj.com]
The buy now button only applies to those who use Google as their payment option.
But Google will let shoppers input payment credentials such as credit-card numbers one time, and the company will store those and automatically load them for future purchases on its shopping pages.
Google won't send those payment details to the retailers, one of the people said. After Google gets the money from shoppers it will pass the payment on to the retailer. Depending on how the consumer chooses to pay, Google or the retailer may show up on customer billing statements, one of the people said.
As far as I can tell, it isn't specific about that anywhere.
(Mind you, as a consumer, I'm pretty happy with Amazon.)
Collecting info for the sake of Google's ad platform is the order of the day, and there isn't much Google can say or do to convince me otherwise.
They are cocking a snoot at Europe. Facing a charge of abusing their monopoly, they are now abusing it even more.