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A report from the Financial Times today claims that European mobile networks are preparing to block advertising across the Web.
According to the story, which cites anonymous sources, the carriers have installed software from Israeli ad-blocking firm Shine in their data centers to block advertising in Web pages and apps, but not social networks.
The plan – which would be devastating to companies reliant on advertising – is not limited to a single European network. Its apparent aim is to break Google’s hold on advertising.
The FT report says that “an executive at a European carrier confirmed that it and several of its peers are planning to start blocking adverts this year” and will be available as an “opt-in service” however they are also considering applying the technology across their entire mobile networks. Report: Mobile Networks In Europe Set To Block Google Ads [thenextweb.com]
But even within those markets, it would be feasible to block adverts on Google “just for an hour or a day” to bring the company to the negotiating table, the executive said.
Shine said it was working with a number of operators, including one with almost 40m subscribers, though it declined to name them.
joined:Sept 26, 2001
youtube is the most popular mobile browser destination by far
I'm going to scratch my head for a couple days over this one.
It has to be said that the web in the UK is heavily censored now.
so you're still tethered
mobile carriers do want get some Revenue back from Google/Facebook while they use their infrastucture to Display ads to the users