Google shares have topped $1,000 (£617) for the first time after the company reported better-than-expected earnings.
The company posted a 36% jump in net profits to $2.97bn for the July-to-September period.
Shares in the giant online search and ads company rose more than 13% to $1,006, and are now up 41% since the start of 2013.
Google's revenues also beat forecasts with a 12% rise year-on-year.
So while Google push out more algorithm updates and continue wiping out small online business and websites they see their profits go through the roof.
Do you feel the SERPS offer a better user experience?
I don't, I think the SERPS are worse than two years ago.
The more small websites the force out of their organic rankings the more profits they make from people paying them to rank.