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Google shares hit $1,000 after strong earnings

6:37 pm on Oct 18, 2013 (gmt 0)

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Google shares have topped $1,000 (617) for the first time after the company reported better-than-expected earnings.

The company posted a 36% jump in net profits to $2.97bn for the July-to-September period.

Shares in the giant online search and ads company rose more than 13% to $1,006, and are now up 41% since the start of 2013.

Google's revenues also beat forecasts with a 12% rise year-on-year.

So while Google push out more algorithm updates and continue wiping out small online business and websites they see their profits go through the roof.

Do you feel the SERPS offer a better user experience?
I don't, I think the SERPS are worse than two years ago.

The more small websites the force out of their organic rankings the more profits they make from people paying them to rank.
7:28 pm on Oct 18, 2013 (gmt 0)

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I've never had a need, or a desire, to delve into the financial documents of a public company before so I have a question that I'm wondering if anyone here can answer, or point me to an official type document concerning:

According to securities laws (SEC), how much disclosure detail is required outlining sources of revenue and how it is calculated?

Specifically, I'd like to know if it's possible to discover percentages of clawback from Adsense Publishers versus refunds to AdWords Advertisers.

Would that be beyond public disclosure and simply presented as an aggregate value in yearly financial reports?

The math just isn't adding up. So much of the economy on so many levels, not only in the US but worldwide, is in or near recession levels yet a very small percentage of companies such as this example continue to forge ahead in abnormal manners.

Other than that, I wonder if they will now consider paying their shareholders some money in the form of quarterly dividends. Looks like the share price has reached a level where stockholders might now start cashing in on their capital gains profits (due to lack of investment income from dividends). Wouldn't surprise me to see share price fall back to mid 900s soon due to profit-taking.

Oh one last thought/question. I have very little experience in advertising. Is it possible that during down times in economies that companies spend more in advertising to try to maintain market share? And when times are good and people aren't holding on to their disposable income with tight fists is there less need to advertise?

From a logical perspective that would be the only thing that could explain this phenomenon of unabated growth?