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Google Reports 4Q Revenues of $14.42 Billion, Up 36pct

     
9:33 pm on Jan 22, 2013 (gmt 0)

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Google Inc. (NASDAQ: GOOG) today announced financial results for the quarter and the fiscal year ended December 31, 2012.

“We ended 2012 with a strong quarter,” said Larry Page, CEO of Google. “Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half. In today’s multi-screen world we face tremendous opportunities as a technology company focused on user benefit. It’s an incredibly exciting time to be at Google.” Google Reports 4Q Revenues of $14.42 Billion, Up 36pct [investor.google.com]
n December 2012, we entered into an agreement with Arris Group, Inc. and certain other persons to dispose the Motorola Home business for a total consideration of approximately $2.35 billion in cash and stock, subject to certain adjustments. The transaction is expected to close in 2013. As a result, financial results related to the Home business are presented as net loss from discontinued operations on the consolidated statements of income, and are excluded from all other results unless otherwise noted. Assets and liabilities of the Home business are not presented separately because they are not material.

Google Inc. reported consolidated revenues of $14.42 billion for the quarter ended December 31, 2012, an increase of 36% compared to the fourth quarter of 2011. Google Inc. reports advertising revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the fourth quarter of 2012, TAC totaled $3.08 billion, or 25% of advertising revenues.
9:51 pm on Jan 22, 2013 (gmt 0)

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off course they did... producing so much revenue on the back of "innocent" black and white animals should have been illegal really.

Deception, misleading the public, abusing a monopolistic position and puking is all i can think of really after reading such news...

Not surprised one bit.
10:10 pm on Jan 22, 2013 (gmt 0)

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That's a lot of money sucked out of the real economy into the Googleconomy.

That's effectively a huge Google tax imposed on online businesses.
10:53 pm on Jan 22, 2013 (gmt 0)

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It's just redirected advertising dollars. All that money used to go to newspapers and TV's, now it's centered at once company. And given the alternative, I prefer it that way.

google does a lot of stuff worthy of criticism. I'm not so sure their adwords cash cow is one of them.
12:58 am on Jan 23, 2013 (gmt 0)

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So no newspapers, less TV,

just that famous producer of original content , champion of lost causes g,, ?
3:44 am on Jan 23, 2013 (gmt 0)

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Not surprised given how much they've made the ads look like search results. Even I have to look closely to see the different.
5:43 am on Jan 23, 2013 (gmt 0)

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It's those Arrows on the Ads! I'm seen a huge increase in CTR and earning over the last few months.

Us Publisher who use Adsense affect Google's Revenue. When We are doing good, Google does good.
11:49 am on Jan 23, 2013 (gmt 0)

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That's effectively a huge Google tax imposed on online businesses.


That's exactly what it is and considering they use our content to make their fortunes I've tolerated it about as much as I care to really. I'll self impose a hit of 100% Google traffic loss in exchange for blocking them entirely and not having to worry about backlinks and junk if it goes much farther.
12:37 pm on Jan 23, 2013 (gmt 0)

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So no newspapers, less TV,


If that forces the networks to improve content to keep the eyes then so much the better.

I happened to sit through "Two Broke Girls" last night.
There was literally not one funny joke.
The writers should be ashamed of themselves.
After a really bad first season 90% of the jokes are now boob or penis jokes which wouldn't bother me if they were funny. They are just embarrassing.

If the advertisers were to cancel their budgets on such crap maybe a producers could find something that is actually funny.

If Google ends up with these dollars then I say good for them.
6:28 pm on Jan 23, 2013 (gmt 0)

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Accounting in general is a funny business and GAAP is even funnier.

I don't understand why the Adsense publishers appear to be hitting new lows if google's Adwords arm is thriving?

I peek into the Adsense forum here from time to time. From what I read I get a sense that overall most folks appear to be hitting new lows in revenue, with a few exceptions of course.

There is no question that google makes large fortunes from Adwords, and where credit is due, because they are effective. But I don't understand how increased revenue in Adwords cannot cascade down to Adsense publishers?

The math is illogical.
7:36 pm on Jan 23, 2013 (gmt 0)

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But I don't understand how increased revenue in Adwords cannot cascade down to Adsense publishers?

The math is illogical.

Actually, it's quite logical if there are more publishers. The pie (AdWords) may get larger, but more publishers means each publisher's slice of the overall pie may be smaller.

Given the minimal requirements to use AdSense, there's almost no barrier to entry for new publishers. I suspect the number of new publishers each day far exceeds the number of publishers that stop using AdSense each day.
8:57 pm on Jan 23, 2013 (gmt 0)

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I suspect the number of new publishers each day far exceeds the number of publishers that stop using AdSense each day


I think that's the key and many of us are in a fight to the end with the millions of others who find a $100 income per month a near fortune.

My previous contract work as a system tester paid mega bucks 15 year ago, I financed two expensive divorces on it and walked away relatively unharmed. Then came the competition from offshore competition in my profession and the market all but dried up. The accountants gained control and quality and long term results flew out of the window.

How to compete with others who would work 20 hours a day for what appeared to me to be peanuts? I gave up and turned to developing my own websites.

Accept that there is this competition (and they have every right to join the party on their own terms) and work out how to compete with them.
11:12 pm on Jan 23, 2013 (gmt 0)

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Interesting time in history.. A company that produces no content and relies on content produced by others is able to monopolize an industry all around content. Wierd world we live in.
11:37 pm on Jan 23, 2013 (gmt 0)

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Interesting time in history.. A company that produces no content and relies on content produced by others is able to monopolize an industry all around content. Wierd world we live in.


A classic example of a company taking advantage of major loopholes, taking hold and regulating the world's information while the world is fast asleep... and legislation is years beyond (or quietly cooperating while under the table censorship deals being agreed upon) ...
10:10 am on Jan 24, 2013 (gmt 0)

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Ok, looking at this from a search perspective I am not surprised that their revenue has increased despite the drop in market share with Android. With organic search being so unpredictable more and more people are turning to PPC - very lucrative strategy but nevertheless will push people where they want them - paid search. Google do not generate any income from SEO :)
1:10 pm on Jan 24, 2013 (gmt 0)

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My Adsense earnings on a quality site has gone down a lot since start of November. The site use to make me around $100 a day regularly. The ecpm as well as CTR is down around half. The traffic being roughly the same as before.

Google did send me a message in my Adsense account that some popular pages were loading slowly and that it could lead to big loss in revenue. However, when I use speed tools it appears the pages take around 3 seconds, and even when I visit the pages myself it doesn't appear slower really.