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Google has fine-tuned its search algorithms to hone in on many things, from web pages to stock quotes and flight times, but its latest challenge may be its most ambitious yet. It's hoping its vaunted data-crunching prowess can help it bring in more women.
Engineering has historically been male-dominated, but geek culture runs particularly deep at the Chocolate Factory, where job interviews involve marching potential recruits through a battery of logic puzzles and coding challenges that rival most oral dissertation exams.
Google-watchers say that tendency has increased since Larry Page became the company's CEO in 2011. A programmer himself, Page has assembled an inner circle of top product engineers to help steer the company, most of whom have been men.
At the same time, some say women are being pushed out. Most notably, Marissa Mayer, a former leader of many of the Google's most successful products, left the company in July after being passed over for an executive role. Google competitor Yahoo! made her its CEO. [theregister.co.uk...]
But the Chocolate Factory says not only does it want female staffers, it's actively looking for ways to refine its recruitment and retention processes to make the company more attractive to women. In true Googly form, that means it's been crunching the numbers.
Still other women didn't even make it past the first phone interview. When Google's stats-sifters examined these candidates' interview responses, they found that on average women were less likely to boast about their accomplishments over the phone than men, which led interviewers to assume they hadn't done anything. Interviewers are now asked to pay closer attention and take better notes.
[edited by: diberry at 9:14 pm (utc) on Aug 26, 2012]