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John Wiley & Sons Inc announced that it intends to explore opportunities to sell a number of its consumer print and digital publishing assets in its Professional/Trade business as they no longer align with the Company`s long-term business strategy. Those assets include travel (including the well-known Frommer`s brand), culinary, general interest, nautical, pets, crafts, Webster`s New World, and CliffsNotes. On August 10, 2012, Wiley entered into a definitive agreement to sell all of its travel assets, including all of its interests in the Frommer's brand, to Google.
Those assets include travel, culinary, general interest, nautical, pets, crafts, Webster`s New World, and ...
Google chooses what it publishes with it's assets firmly spidered in at the centre
However, by being drawn further into publishing or featuring its own content, at the same time as search, Google is taking risks that it used to shy away from.
In 2010 Eric Schmidt, then its chief executive and now its chairman, said the firm was “careful to define a line where we don’t cross into content”.
That creed is now apparently being abandoned across the business, with Google now effectively serving as a backer for YouTube video producers and, in London, even building them a studio to make more professional clips.