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Google has acquired Zagat, one of the most well-known names in restaurant reviews. Zagat is best known for its small guidebooks (the dead-tree sort) that offer reviews and recommendations on restaurants around the world. Terms of the deal weren’t disclosed.
Their surveys may be one of the earliest forms of UGC (user-generated content)—gathering restaurant recommendations from friends, computing and distributing ratings before the Internet as we know it today even existed. Their iconic pocket-sized guides with paragraphs summarizing and "snippeting" sentiment were "mobile" before "mobile" involved electronics.
For all of these reasons, I'm incredibly excited to collaborate with Zagat to bring the power of Google search and Google Maps to their products and users, and to bring their innovation, trusted reputation and wealth of experience to our users.
The only thing to understand is that once Google tips the scales a bit further it will be time for any producer of original content to block Google from indexing their site and seek out a new search engine to "organize" their information.
The reality is Google has shifted gears from simply "organizing the world's information" to "controlling and monetizing the world's information".
At least Yahoo! doesn't tend to stuff its top listings with things like "places", not that I've noticed anyway.