Recent Google Patent Application

When this goes into effect what are our options

[bwnbwn]

[appft1.uspto.gov...]

This recent filing by Google suggest the day is coming when Google will insert links into my pages that relates to the content based on browser history.
"Additional documents are automatically located that are relevant to an original document, such as a document being read by a user, and also potentially relevant to personal information of the user."

This is based on past history so my question is what if anything can we as webmaster do to keep this from happening on your content other than block the bot from indexing your content.

[J_RaD]

so goog is going to insert ad links into my pages and profit from the clicks?

if this actually happens what would the point of having adsense on your site? it wouldn't matter if you had adsense or not goog is going to throw links on your site and take traffic.

[remove]

I wouldn't worry about how to block something from happening until you actually get confirmation that it does exist.

Google (and other high tech companies) patent things all the time, but that doesn't mean that:

A) they're going to actually implement functionality like that

B) they're going to actually implement functionality like that any time soon

C) they have a grand master plan related to it

D) it's even what you think it is

[elsewhen]

i think this is the relevant product from google labs:

[relatedlinks.googlelabs.com...]

[mack]

This patent could be simply to prevent someone else from implementing it. Almost like protecting adsense.

Mack.

[engine]

Remember, this is a patent application. It has not been granted.

[bwnbwn]

engine that is true but what is Google's motive behind the filing is my question. They aren't spending 20k or better for the fun of it there is a motivee behind the whole thing and we should be prepared on how best to respond to this possible issue.

I am wondering if I do an article should I then follow up with very close but different material on the same subject trying to get interlinking between articles within my own sites.

As elsewhen pointed out they are in beta testing from the looks of the gadget that says it is being tested. Google is as we all know trying to keep the visitor on Google as we/you I do on our own sites. This is just another possible way.

[Sgt_Kickaxe]

This recent filing by Google suggest the day is coming when Google will insert links into my pages that relates to the content based on browser history.

The day Google does this, or modifies my content with links I do not approve of in advance, is the day I will deny Google any access to my content. Blocking your pages from being framed is already a good idea because of the new Google images setup.

Additional documents are automatically located that are relevant to an original document, such as a document being read by a user, and also potentially relevant to personal information of the user.

I've got a sneaky suspicion Google is allowing adwords advertisers to believe they are paying per click based on their site quality when in fact the click price is largely determined by the visitor who clicks based on personal information of the user. Google doesn't seem to respect privacy these days, they want to archive absolutely everything and profit from it... with a vengeance. Not even Facebook is safe, nor is any other service that becomes successful. Only Wall st is asking for that. Profiling people and placing click values on them is childsplay with so much data gathering going on, from soooo many sources. I will be surprised when I see an application by Google that DOESN'T provide for the use of users personal data (without permission).

The shift towards profiling people seems complete at Google. Forget about permission, how many of those visitors don't even have a clue their behavior is being tracked in such detail by Google? Entire countries are worried about Google at this point.

[dstiles]

Web sites should have a T&C that prohibits modifying pages in transit. Then it's simply a case of suing for breaking the site's T&C. Simply? Well... Expensive unless we all band together. :(

[graeme_p]

Its amazing how vague an "invention" can be in a patent application.

How can they insert links into our pages without one of:

1) our installation of support on the site, or,
2) the telco doing it (but some ISPs do this already, so no change there),
3) client side support (a sort of anti-ad blocker, adding info instead of removing it).

It looks to me that they are patenting automatically inserting related links using search engine indices. Not really a new idea given that many sites already automatically generate related links within the site, this just adds related links to other sites as well.

It looks like it is most likely to be used where people use Google as a reader (e.g. Google Groups, the PDF reader) or incorporated into Chrome or Android.

how many of those visitors don't even have a clue

That is their own fault. The press has covered it, browsers can block it, Google let you view what they track when signed in. Most people do not care about their privacy, and will not until something goes badly wrong, either to themselves or someone high profile.

[jimbeetle]

How can they insert links into our pages without one of...

Have you checked the link elsewhen posted ^^above^^?

[Sylver]

Their browser Chrome will already change your content on its own accord and without your permission/knowledge.

Why stop there?

[StoutFiles]

Remember, this is a patent application. It has not been granted.

Given the recent trend of web based patents(Facebook wall?) anything can and will be granted.

Anyways, this sounds like a version of AdSense if anything. Google will not be adding links to personal pages without approval, otherwise people would just block the only browser that might do this(Chrome).

[g1smd]

How would Google's action of "inserting links within a page" be any different (as far as the end user is concerned) compared to someone accessing the admin section of my site and then editing the pages to insert links that I have not approved?

If Google does this, there will likely be countless European governments taking strong and immediate action against it.

[Sgt_Kickaxe]

Google, you can't have my content to modify for profit(directly or as an added feature), it's not yours - don't even try. Clear enough?

If I wanted my visitors to see YOUR inserted links I'd ask you for them or I would opt into something like this MYSELF.

The obvious: perhaps there would already BE more links if you didn't invent pagerank and nofollow.

[graeme_p]

@jimbeetle, that requires a webmaster to install it, right? That is my point: a page can only be changed by webmaster (or host), telco/ISP whose network it travels over, or by the client.

@Sylver, I knoow Safari can modify content, when does Chrome do it?