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The world's biggest video site wants to dominate every screen where content can be viewed and created.
YouTube is already a leader online and in mobile and has firmly set its sights on the living room.
The company charted its course during the launch of a new product called Leanback, described by some as web video for couch potatoes.
It also unveiled upgrades for its mobile site which has over 100 million playbacks a day.
And with Leanback, YouTube is now vying for the attention of the user in the living room.
I thought I heard something about hulu starting to charge for watching some of their shows ?
There is no way of controlling the volume on the interface.