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Google protests Apple's iPhone developers agreement

     
7:01 pm on Jun 9, 2010 (gmt 0)

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[reuters.com...]
Apple changed the language of the agreement on Monday. As written, it appears to prohibit certain third-party ad agencies from collecting critical usage data from iPhone applications. This would hamper rival ad agencies' ability to target their ads and make it more difficult to compete with Apple's own ad network, which is set to launch July 1. "This change is not in the best interests of users or developers," Omar Hamoui, founder of mobile ad company AdMob, said in a blog post. AdMob was recently purchased by Google.

Hamoui said Google will raise its concerns with Apple, which has declined to comment on the new terms of its developers agreement. "Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress," Hamoui said. AdMob recently disclosed that roughly one-third of the ads it served in April were for devices running the iPhone platform. The iPad and the iPod touch also use the software.

The initial language of Apple's new iPhone developers agreement, which emerged in April, prohibited data about app usage to be transmitted to any outside analytics companies, which help agencies target their ads.

Those rules rankled some app developers and generated questions from the Federal Trade Commission, one developer said.



[mediamemo.allthingsd.com...]


Last week, Steve Jobs promised that his iPhone and iPads would be open to outside ad networks. Yesterday, Apple made good on his promise, by changing the terms of its developer agreement. But the company may not have opened the door all the way.

3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:




[businessinsider.com...]


Apple just totally screwed Google's effort to sell ads in iPhone apps.


In the process, Apple revealed just how scared it is of Google -- it's completely terrified.

What did Apple just do?

It basically just neutered all iPhone advertising players whose primarily business isn't serving mobile ads -- like Google.

It also neutered iPhone ad companies that are owned by or affiliated with companies that distribute mobile devices and platforms -- like Google, Microsoft, Nokia, and others.

Essentially, Apple's new developers agreement, as we understand it, effectively limits the companies that can sell ads in iPhone apps to Apple (via its new iAd program) and pure-play mobile ad networks like Millennial and JumpTap. (Apple's terms "would prohibit app developers from using AdMob and Google’s advertising solutions on the iPhone," AdMob CEO Omar Hamoui writes in a blog post.)

In other words Apple is stabbing all of its big, real competitors in the neck. And the biggest loser in all of this, of course, is Google, which is quickly becoming Apple's biggest rival.
7:17 pm on June 9, 2010 (gmt 0)

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"Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress,"

Right. Because Google has never put up any artificial barriers to competition.
7:27 pm on June 9, 2010 (gmt 0)

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Tear. It's so funny to see companies like Google who set their own rules and regulations ignore complaints but when the shoe's on the other foot they whine like little girls.
7:43 pm on June 9, 2010 (gmt 0)

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yes this is really funny stuff, im not a fan of aether one of those Companies, but still I understand Apple choice, its still there iPhone and tech, they can do what fits best, also I dont see it hurt users or developers, a missing USB or flash options on iPad thats bad ;)
8:21 pm on June 9, 2010 (gmt 0)

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The anti google "they deserve it" type rhetoric is old.

As written, it appears to prohibit certain third-party ad agencies from collecting critical usage data from iPhone applications.


Apple is intentionally impeding a rival and that hurts everyone in the long run. I miss the days when companies built great gadgets with the end user in mind, these days it's build whatever gadget we have to in order to get the end user to our advertising platforms.

Search companies should stick to search
ad companies should stick to ads
gadget companies should stick to gadgets

Doing it all does nobody any favors, besides the stockholder.

edit: ad blocking technology companies would do well to release "block iphone ads" type apps right now in light of [webmasterworld.com...]

Also, If you display adsense on your sites, should you block iphones since they block your ad targeting?
Apple's terms "would prohibit app developers from using AdMob and Google�s advertising solutions on the iPhone," AdMob CEO Omar Hamoui writes in a blog post.


I'm thinking it does. facebook dev Joe Hewitt called Apple's policies "tyranny" when they stopped development of iphone only apps recently (google it) and this is a poor way to counter the "Droid does" from Google. Bad move apple.

[edited by: Sgt_Kickaxe at 8:40 pm (utc) on Jun 9, 2010]

8:39 pm on June 9, 2010 (gmt 0)

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Tear. It's so funny to see companies like Google who set their own rules and regulations ignore complaints but when the shoe's on the other foot they whine like little girls.

Amen
8:41 pm on June 9, 2010 (gmt 0)

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facebook dev Joe Hewitt called Apple's policies "tyranny" when they stopped development of iphone only apps recently (google it). This is a poor way to counter "Droid does" from Google. Bad move apple, your developers are telling you it is but you're not listening. Why ?

In the process, Apple revealed just how scared it is of Google -- it's completely terrified.


There's your amen. I'd expect Droid to gain more market share as a result. Devs didn't need more restrictions.
9:04 pm on June 9, 2010 (gmt 0)

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I'd expect Droid to gain more market share as a result. Devs didn't need more restrictions.


Really? The people that buy the phones drive the market share not the developers. If people buy Apple stuff that is where developers will play regardless of restrictions.

For every developer that complains about the restrictions and decides to leave the iphone platform there will be a dozen willing to take their place.

This is the same strategy Google itself used when they started banning Adwords advertisers. The slots left open by the bannings were filled instantly and seamlessly by other advertisers and the end users didn't even notice.

Same thing here, end users will not even notice or care about this.

For Droid to overtake the iphone it has to be perceived by the average consumer as better AND cooler than an iphone and it's not at this time.

[edited by: jkwilson78 at 9:05 pm (utc) on Jun 9, 2010]

9:04 pm on June 9, 2010 (gmt 0)

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...revealed just how scared it is of Google -- it's completely terrified.


I'd be terrified, we all should be. G is a really scary company who's bought some powerful friends. Apple is a different animal, Don't like apple? Don't buy apple.
9:40 pm on June 9, 2010 (gmt 0)

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^^
Great point! We can all do without Apple, but a world without Google would be very painful for a lot of people.
11:25 pm on June 9, 2010 (gmt 0)

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Anothet reason to support the Android movement.
12:08 am on June 10, 2010 (gmt 0)

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but a world without Google would be very painful for a lot of people.


Someone would fill the gap, likely multiple companies. We can do without ANY company.
12:18 am on June 10, 2010 (gmt 0)

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Search companies should stick to search
ad companies should stick to ads
gadget companies should stick to gadgets


agreed, but tell google that. They fired the 1st shot over everyones bow and have decided to go into every market you can imagine. They have no choice but to fire back.

You can't expect these other companies to sit around and play nice while goog is digging trenches in their back yard.

if anything, yea awesome goog just wasted money on the admob purchase.
12:33 am on June 10, 2010 (gmt 0)

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How many iPhone users are expected to complain about not having data collected by Google ads, or other ads third party?

Now if Apple would agree not to collect data from the ads their service runs ....
4:08 am on June 10, 2010 (gmt 0)

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That's why I NoScript, bwhahahaha!

On the other hand things are tortured no matter how you look at it. When the bullys in the schoolyard get busy the guberment (sic) gets involved and EVERYONE gets dusted. (sigh)
5:12 am on June 10, 2010 (gmt 0)

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I applaud this move and feel Apple has every right to do this. It is their product.

Oh, by the way, didn't Google just apply for a patent on technology to steal data from iPhones and similar devices....
8:08 am on June 10, 2010 (gmt 0)

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it is interesting,for Apple,i don't like it£¬but its product is good.
10:49 am on June 10, 2010 (gmt 0)

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Oh yeah, right *sarcasm*, cos Google should host Apple adverts on it's SERPS right? That would be fair as *some* are implying. Wake up, business is just that, business.
1:21 pm on June 10, 2010 (gmt 0)

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We could do without Google, but it would be a painful process. I'm not sure there's anything out there at the moment that can fill the gap quickly enough. It would probably be a blend of different sites until (probably) Microsoft takes over. Either way, we'll probably end up with a 800 pound gorilla. You almost have to be to fill Google's very large shoes.
1:58 pm on June 10, 2010 (gmt 0)

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Right. Because Google has never put up any artificial barriers to competition.


My thoughts exactly ..
2:32 am on June 17, 2010 (gmt 0)

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I wonder how badly it would hurt apple, if all of their sites were deindexed?
6:56 pm on June 18, 2010 (gmt 0)

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This will certainly attract the attention of competition-watch-dogs. Combine this change, to the development platform limitations recently introduced, to the popularity of the iPhone and other iCraps, and I can already smell the future.

"DOJ investigates Apple over terms of condition changes limiting competition"

I am telling you, I can see the future, I am an oracle (not the db ;)