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Google And Twitter Join To Enable Ad Tweets Streamed Across AdSense Network

   
6:05 pm on Apr 3, 2009 (gmt 0)

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Google Streaming Tweets Across AdSense Network [adage.com]
Twitter may still be tweaking its own business model, but Google has found a way to use the popular microblogging service to sell ads. The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network. The first marketer to use the ad units is Intuit, whose TurboTax brand is trying to boost its Twitter followers.
11:20 pm on Apr 3, 2009 (gmt 0)

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I'm confused. So this is basically a constantly changing ad as they Twutter random sentences and thoughts? Can we block these? ;-)
1:04 am on Apr 4, 2009 (gmt 0)

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Don't you love it how google is also getting a handle on twitter now?
1:07 am on Apr 4, 2009 (gmt 0)

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I display ads via the adsense network because it saves me the hassle of finding RELEVANT and useful ads. Behavioral targeting without my being able to turn it off was bad enough, adding peoples random tweets is going a bit too far.

I don't care what someone did 3 minutes ago, really.

1:33 am on Apr 4, 2009 (gmt 0)

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I really think Twitter is for narcissists, those who seem to think that other people really care about the little details of their boring lives. Tweets in AdSense? No thanks.
1:48 am on Apr 4, 2009 (gmt 0)

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Google And Twitter Join

GoTwits?

5:28 am on Apr 4, 2009 (gmt 0)



I really think Twitter is for narcissists, those who seem to think that other people really care about the little details of their boring lives.

I doubt if many narcissists will be buying Twitter ads on AdSense, unless their name is "Narcissus, Inc."

6:35 am on Apr 4, 2009 (gmt 0)

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Is Google buying Twitter?
8:50 am on Apr 4, 2009 (gmt 0)

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I really think Twitter is for narcissists, those who seem to think that other people really care about the little details of their boring lives.

Good for you. However this thread is not about Twitter, but about a new way for advertisers to create ads. I don't see much harm in that. Please enlighten me if I'm wrong.

10:38 am on Apr 4, 2009 (gmt 0)

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I really think Twitter is for narcissists, those who seem to think that other people really care about the little details of their boring lives.

I agree. I don't really care what people do 3 minutes ago, even if they are popular or celebrities.

11:00 am on Apr 4, 2009 (gmt 0)

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I don't think many people would pay to tell everyone random thoughts, a guess would make me think that the companies that use Twitter will just have access to Adwords. Now I think this is a good way to find more advertisers and the advertisements will most likely still be targeted so I don't see a down side to this.

unless adsense targeting takes a tantrum

11:12 am on Apr 4, 2009 (gmt 0)

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I really think Twitter is for narcissists, those who seem to think that other people really care about the little details of their boring lives.

Yes, until recently I thought so too. But on reflection I have decided that this description is really only an assessment of the (superficially similar but actually quite different) old Facebook Status.

What makes a Tweet different from a Facebook Status (as was) is that, while one (the latter) is a "thinking aloud monologue" which others might or might not care to tune in to, the other is one part of a group dialogue where you are actively addressing your tuned-in audience.

With Facebook Status, you might answer the question "What are you doing now?" with such banalities as how much you are enjoying the sunny weather or looking forward to a concert on the weekend. People may or may not care - it's not addressed to anyone in particular.

But with Twitter, you might actively point friends to an article you just read that you think they should read too, or indicate where you will be this evening at what time so they can meet you there.

They look superficially similar and, in theory at least, can each be used to mimic the other. No doubt some people will continue to use Twitter in the same empty narcissistic way they used Facebook Status. But in contrast with the former Facebook feature, Twitter is about actively having a conversation, not simply jotting down thoughts in an open diary.

2:49 pm on Apr 4, 2009 (gmt 0)

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Agree with RonPK. This is "a new way for advertisers to create ads."

If I am going to use Twitter to display ads, a tweet will be not where my company's next sales event will be held but more like "10% off on swimwear between 1-3 PM today."

4:14 pm on Apr 4, 2009 (gmt 0)

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Myspace, Youtube, Facebook, Twitter... /yawn.

All 4 combined dont make squat except for the owners/round investors who makeout when they sellout to the bloated corporate deadends.

4:30 pm on Apr 4, 2009 (gmt 0)

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I really think Twitter is for narcissists, those who seem to think that other people really care about the little details of their boring lives.

Very similar to forums in that regard.

I love how people that don't get twitter or use it have the strongest opinions about it, quite amusing really.

[edited by: incrediBILL at 4:31 pm (utc) on April 4, 2009]

5:13 pm on Apr 4, 2009 (gmt 0)

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There is a difference between coming into a forum for help and advice and living one's life in public because one is seeking attention.
6:09 pm on Apr 4, 2009 (gmt 0)

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There is a difference between coming into a forum for help and advice and living one's life in public because one is seeking attention.

Again, a misconception.

Twitter is micro-blogging and you get out of it what you put into it, or who you follow.

If you follow people posting garbage it's no different that subscribing to an RSS feed of a blogger posting mindless junk, same thing really.

I follow a bunch of people that post useful links to hot new topics all the time.

Today Comcast email was down and Comcast support on Twitter let everyone know so I didn't have to stay on the phone for an hour just to find out everyone had the same problem.

Besides, if you follow live news feeds on Twitter you're ahead of the curve as I knew the plane landed in the Hudson River before CNN even had it on the television!

Yup, just attention seeking nonsense.

[edited by: incrediBILL at 6:10 pm (utc) on April 4, 2009]

6:11 pm on Apr 4, 2009 (gmt 0)

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Following is one thing. The need to have the details of one's life followed by strangers is another.
7:00 pm on Apr 4, 2009 (gmt 0)

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This is only a limited test across a select few publishers, not across the entire network. This will not affect the average AdSense publisher at this time.

Here's what is going on:

A Google spokesman said it is doing "limited" tests with a "small number of advertisers and publishers."

This is a test, not an announcement of a sweeping change that will affect all AdSense publishers. ;)

The need to have the details of one's life followed by strangers is another.

That is a common perception that should be addressed in order to understand what this announcement is about.

At it's core Twitter is a tool for facilitating community building as a conduit for providing or receiving support for an infinite range of needs or reasons. For example, it's useful when you are part of a large group and you're trying to find information about where your people are meeting up/what's a hot conference session/need a recommendation or looking for deals. Twitter is incredibly fluid in it's ability to facilitate the instant and temporary creation of community around a particular reason/event/topic. A community can last as long as a single question. It can last the duration of a political campaign. It can be an ongoing component of the customer service function. The Twitter phenomenom is about communities, some fleeting, some more permanent.

Intuit is building a community. Here is what Intuit's spokesperson said:

"We could have used this as an acquisition vehicle, but we're looking at it more like a conversational vehicle,"

Creating a community is a direct way to create a dialogue with your users and potential users. When you create your own community instead of relying on someone else's community, your company has greater control over the conversation. You can build goodwill. You can create awareness. You can shape what the group thinks. Broadcasting the tweets can be a component of a strategy involving community building for the purpose of encouraging business people to feel a part of the Intuit community, to aid in providing feedback in either direction, of taking the relationship to a more personal level beyond simply being consumers of the product. When someone clicks on the ad they are taken to the Intuit Twitter community, not to a sales page. That is because their goal is community building, which is one of the functions Twitter does so well.

8:43 am on Apr 5, 2009 (gmt 0)

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At it's core Twitter is a tool for facilitating community building as a conduit for providing or receiving support for an infinite range of needs or reasons.

I beg to differe Martinibuster, Great summary, but I disagree. Twitter is nothing more, or less, than every other web application available. They all serve the same purpose but we only hear people rave about a service when it does one particular thing well.

The medium is no longer the message, immediacy is the message. Now, faster, instantly... I want it now. Twitter is and gives now, nothing more.

11:23 pm on Apr 5, 2009 (gmt 0)

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I can't put my finger on why, but this really doesn't sound like a good thing. Just that ominous feeling that the web just got a little noisier.
11:39 pm on Apr 5, 2009 (gmt 0)

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Now is noisy, sure advertisers reach instant audiences but... well, it's noisy.
7:00 am on Apr 6, 2009 (gmt 0)

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Funny listening to 'webmasters' that clearly have never tried using twitter, have no idea about the benefits, or planned partnership - openly rip off something they have no idea about.

Sad really, cos if you follow the right people twitter rocks. You don't have to follow losers, or moaners, like some in this thread. I've met amazing people on twitter, forged all sorts of deals over things and found it quite the resource.

I'm sure if Google are interested there might just be a benefit somewhere, no?

7:09 am on Apr 6, 2009 (gmt 0)

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Use Twitter for 2 months and if you're a switched on marketer, a whole stream of ideas will come to mind about how you can use it (I'm thought some up, and they are VERY effective).
5:49 pm on Apr 7, 2009 (gmt 0)

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There is a push on Twitter/Facebook advertisement front. No doubt about it.

In their core, both applications are completely useless.

But their strength is in their numbers, in their usage: if people are watching then lets jump on the ship and start trying to advertise.

Now, ad effectiveness, that's a whole other debate also.

But regardless of the both the facts that the sites are useless, and the ads dubious, we definitely need to attack this new frontier and I salute G's attempt at monetizing these money-pits/ time wasters. Without a try, we'll never know how valuable these site really are.

Finally, for webmasters per say, I think Twitter and Facebook can be inexpensive ways to engage / draw views.

Facebook: whatever widget/functionality you have on your site, you can maybe make a limited-functionality version for Facebook, to draw visitors to your site. I've never tried it, but I've heard it works. My question now is: where the hell did the Apps go on the Facebook home? I don't seem to see them anymore?

Twitter: Until it goes bankrupt, you can use it to engage your visitors. You could experiment, with special offers on Twitter, secret rebate codes, etc....

11:59 am on Apr 8, 2009 (gmt 0)

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In summary - this is only good if the clicks convert - has to be the right offer, directed at the right user... and even then I have my doubts. That said I'd give it a go and see what the numbers say.
7:34 am on Apr 10, 2009 (gmt 0)

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Actually I think it's pretty smart. I can just picture ads for Papa John's... "$2.00 off any large pizza with coupon code KLJASD, follow us for more special twitter coupon offers", etc.
7:10 pm on Apr 11, 2009 (gmt 0)

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I see ... twitter has alot of content but it is very limited to just that ... how can this happen? is it the blog in the tweets?
 

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