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While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. For advertisers who have campaigns already booked, we will place their ads through March 31.
i say save them and wait until a museum buys one off of you as a early 21st century artifact
I did like having an ad in the paper and getting the proof of how it looked. We also got a large order in the vicinity of where the ad was run, but I never knew if it was coincidence or due to the ad.
It was just refreshing to have a change from the online advertising once in awhile.
I still prefer the newspaper to the web for reading.. Nothing like sitting at the restaurant , cup of coffee , breakfast and the newspaper.
That won't change the fact that newspaper advertising revenues are declining at an accelerating rate (at least in the U.S.), and much of the decline has occurred since Google's "print ads" project was launched. Google probably decided, not unreasonably, that its resources could be used more profitably in other areas.
I think we will see Local Newspapers become more important and more local..less of the National/International stuff and more real local stories.
Advertising at a local issue isn't an issue..
Print costs are falling ..the Newspaper BECOMES an advertising avenue..for the web version itself !
Walk by a Newstand ..by a Newspaper at the Gas Station etc... and you can see immediately breaking local news that you might otherwise never knew that happened unless you went to your local newspaper web site every day..
So the Newspaper becomes an avenue for advertising itself and other local news..you pick up the paper catch the stories and if you then want the latest you go to the website ..
Think of Newspapers becoming mini billboards ..the in depth of course will be on the website