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American Airlines Settles Google Trademark Lawsuit

   
9:26 am on Jul 19, 2008 (gmt 0)

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American Airlines Settles [bloomberg.com]Google Trademark Lawsuit
American Airlines, a unit of AMR Corp., dropped a trademark lawsuit against Google Inc. over the search engine's use of the carrier's name to trigger paid Internet advertisements for competitors.

The infringement case was dismissed yesterday by U.S. District Judge John McBride in Fort Worth, Texas, where AMR is based. Both companies agreed to pay their own legal fees in the case, which was filed in August. The settlement terms are confidential, AMR spokesman Tim Smith said. American claimed Google violated its trademark by allowing competing airlines to bid on keyword searches that generate ``sponsored link'' ads on search-results Web pages. The ads take advantage of the American brand's popularity, even if the name isn't used in the ad, the carrier said.

11:13 pm on Jul 19, 2008 (gmt 0)

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By reading this forum member' evaluation of their chances to win, the American Airlines bosses could save themselves lots of money. ;-)

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[edited by: tedster at 4:42 pm (utc) on July 20, 2008]
[edit reason] fix link [/edit]

7:32 am on Jul 20, 2008 (gmt 0)

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Google probably won't mind few such cases. Some coals in diamond mines.
6:53 am on Jul 21, 2008 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



If the cases are always settled and there is never any case law established, doesn't that just give Google and anyone else a green light to continue to trigger ads based on other companies TMs?
9:51 pm on Jul 21, 2008 (gmt 0)

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skibum - agreed. Someone needs to take this to the end to see what the final word is on this issue.
1:38 pm on Jul 22, 2008 (gmt 0)

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I'd say the opposite. So long as it's not taken to the end Google will face constant law suits. Better to clear it up once and for all.
7:12 pm on Aug 5, 2008 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I suspect Google doesn't want to know the answer because if it is not favorable, then they lose lots of TM revenue and have to modify their systems and do all kinds of checks on TMs and keep that stuff straight.