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Google rolls out mobile phone locator

     
1:37 am on Nov 29, 2007 (gmt 0)

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AP via Yahoo! News: Google rolls out mobile phone locator [news.yahoo.com]

Internet search leader Google Inc. is testing technology that will find the location of people using its mobile mapping service, even if the phone making the connection isn't equipped with a GPS receiver.

The new tracking feature introduced Wednesday is being touted as an added convenience because it will enable people on the go to skip the task of typing a starting address on a mobile handset's small keys when they turn to Google's maps for guidance.

Using the technology, dubbed "My Location," simply requires pressing zero on a mobile handset equipped with the new software. The sender's location shows up as a blue dot on Google's mobile maps.

3:37 pm on Nov 29, 2007 (gmt 0)

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good news for iPhone users
4:54 pm on Nov 29, 2007 (gmt 0)

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Good news for geo-targeted ads. "Stop in, we're 23 feet to your left."
5:25 pm on Nov 29, 2007 (gmt 0)

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Or, better yet, a shop owner leaning out and calling "Hey, you with the phone!" from a doorway. :-)
5:28 pm on Nov 29, 2007 (gmt 0)

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> Good news for geo-targeted ads.

No doubt, once targetting improves. While Google states they hope to peg your location to within a quarter to three miles, I wonder, is that a radius or diameter distance? I suspect that's a radius distance, meaning they'll know I'm inside a circle the size of a half to six miles...

My thought was that it gives new meaning to the phrase "traffic patterns," and how will that affect ad bid pricing. You located in the downtown core, surrounded by restaurants. Will those downtown restaurants have to bid more for ads, since they are in a high (physical) traffic area? Will ads for suburban eateries be cheaper, due to less traffic & competition?

11:30 pm on Nov 29, 2007 (gmt 0)

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could be with the help of recent acquisition of grandcentral
12:10 am on Nov 30, 2007 (gmt 0)

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I'm just waiting on the privacy paranoid bunch screaming that they don't want big brother G to know where they are.

Well it sounds darn good to me anyway!

12:12 am on Nov 30, 2007 (gmt 0)

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Looks like Google is using cell tower triangulation. Which would explain how it can see you inside of your house or office.
12:21 am on Nov 30, 2007 (gmt 0)

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good news for iPhone users

it's still not compatible with the iPhone, Motorola Q, Samsung Blackjack and Palm Treo 700w and other models.

Not good news yet! Works pretty well on my HTC TyTn.

12:56 am on Dec 2, 2007 (gmt 0)

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Tried it out with my T mobile curve (which doesn't come with GPS), determined approximate location pretty effectively, I was closer to an edge of the circle than the center, but it's pretty neat.
6:39 am on Dec 3, 2007 (gmt 0)

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>> Looks like Google is using cell tower triangulation. Which would explain how it can see you inside of your house or office.

I've seen this used 6 or 7 years ago and they were able to follow a courier's whole route because he was carrying a mobile. I am sure when the phone can see 3 cells or more accuracy is pinpoint.

[edited by: SlyOldDog at 6:39 am (utc) on Dec. 3, 2007]

4:20 pm on Dec 3, 2007 (gmt 0)

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Now if someone could come up with a way to do it so you can track your kids without them knowing it. And without having to get them an expensive gps phone.
8:14 am on Dec 7, 2007 (gmt 0)

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This technology is very popular in Asia. One popular Chinese movie a few years ago described a wife how to catch his liar husband by using mobile phone location service.
2:30 pm on Dec 11, 2007 (gmt 0)

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Lol yeh but have you ever tried to use it?

Has never been able to determin my location here in NY when I tried it for the last few days.

Cheers,
Dean

 

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