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Now Google believes it finally has found the formula to cash in on YouTube’s potential as a magnet for online video advertising and keep its audience loyal at the same time.
The company said late Tuesday that after months of testing various video advertising models, it was ready to introduce a new type of video ad, which it said was unobtrusive and kept users in control of what they saw.
The ads, which appear 15 seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during television news programs.
Google Finds Solution to YouTube Profitability With Ads [nytimes.com]
It surprises me it took them this long.
Do you think they're referring to the banner the bottom of the video or the ones that actually get clicked? I'd say the former..
This could be amazing money for YouTube movie makers. It could completely revolutionize the world as we know it.
Think about it -- take your $500 camera and go record some newsworthy event, and get a couple million impressions .. you just made yourself 20Gs like that (assuming a 50% rev share).
Ok, maybe it won't be that easy, but still... People can suddenly make money shooting amateur movies.
News gathering will be completely thrown on its head. The world is suddenly about to change, massively.
Maybe I should go buy some google stock...
News CREATION will suddenly be the norm.
That and "America's Funniest Home Video"-style clips, which started out being real and were later created on purpose by viewers who wanted to be on the show.
No big deal from an advertiser's point of view, I guess, though a CPM of $20 sounds high for scrolling ads across the bottom of video clips that are viewed by a mass audience.
YouTube might need to rethink their new InVideo advertising scheme based on initial feedback to the popular video sharing Web site.
Most users responding to a YouTube blog post asking for feedback gave the idea a resounding thumbs down, and one even made a video to share his displeasure.
Most users responding to a YouTube blog post asking for feedback gave the idea a resounding thumbs down
Makes sense. YouTube users who don't care aren't likely to respond. (It's like anything else: When a magazine or a newspaper changes its typeface, format, or section titles, who writes letters to the editor? The people who are unhappy. Ditto with Google changes that result in lengthy threads on Webmaster World.)