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Viacom, with its lawsuit seeking more than $1 billion in damages from Google and YouTube, has shown that it's serious about copyright infringement.
But several of YouTube's rivals say they are not concerned about big media companies coming after them since they think they are already playing by the rules.
"YouTube has become even more popular since we took down Viacom's material. We think that's a testament to the draw of the user-generated content on YouTube. We've been very successful forging thousands of successful partnerships with content owners -- like Warner Music, Sony/BMG, Universal Music, BBC, and the NBA -- interested in finding new audiences for their programming," said Kent Walker, Google's general counsel, in a statement.
YouTube has become even more popular since we took down Viacom's material
Err, yes, sure.
1) There is still plenty of material online. I just did a Youtube search for a very popular current movie owned by Viacom. About 1,900 results. One result is a montage of photo stills (slideshow) along one of the movies songs. 468,000+ hits. Still online. Another result is a clip posted a week ago with a description saying that the uploader does "not have the rights to this", he's "just a big fan."
2) Increased awareness could also come from the fact that people are rushing to get the good stuff as long as it lasts. ;-)