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no huge suprise really, TV Market is huge (54$ billion) - and the possibility of quite narrow targeting is possible as seen from competitor would be Spot Runner.
With YouTube they also have a possible usergroup for user generated ads, or people who want to create short advertisements and sell them, just like website templates have been created for ages.
Since then I have given it some thought. What keeps bouncing between the two active cells up there is this.. that I may now have the potential to not only reach to my customers on the web, but in their living rooms as well. This is one that I'll be keeping an eye on.
I understand it's being tested in the Concord area. Can anyone shed more light on what is happening there?
Google is reportedly testing replicating its success in targeted Internet search ads on cable television.
The company has started a pilot program in Concord, Calif., with cable provider Astound Broadband, a division of privately held WaveDivision Holdings, the Wall Street Journal reported Saturday.
Internet search advertising is a $15 billion business, of which Google has a two thirds share. However, TV advertising in the U.S. is a $54 billion market.
Google Testing Cable TV Ads [forbes.com]
Google has also discussed teaming up with Comcast, the U.S.'s largest cable operator, to tailor specific TV ads to individual households [...]
This sort of advertisting has always concerned me. How much will hit the fan when Google runs a diaper ad to the couple who just had a miscarriage?