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Usage: 'Google' as verb referring to searching for information via any conduit other than Google.
Example: "I googled him on Yahoo and he seems pretty interesting."
Our lawyers say: Bad. Very, very bad. You can only "Google" on the Google search engine. If you absolutely must use one of our competitors, please feel free to "search" on Yahoo or any other search engine.
Do you Google? [googleblog.blogspot.com]
Google tries to clarify the use of its trademark.
Nowadays it's usually used as the adjective "googly" as a term in the game of cricket. A cricket bowler who bowls googly balls is a googler, or someone who googles. If you do a search through an archive of cricketing journalism, you'll find plenty of mentions of people googling.
If something related to this ever went to court, especially an English or Commonwealth court, there's a chance that Google might get a nasty shock.
Oh I don't think so, but IANAL.
The new coined meaning of "to Google" is so different that there is no possible confusion with the old "to google".
The recent "SPAM" trademark case loss by Hormel was because (a) "SPAM" referring to electronic pork scratchings is quite probably more widely used than than Hormel's spicy concoction of centrifuged pig and (b) that Hormel was trying to protect non-pig related uses that could not possibly be confused with their brand.
I know that I'm not often tempted to pop into my local supermarket and buy a can of centrifuged pig OR canned knock-off V***** and email lottery notifications, but I certainly wouldn't confuse the two, and I can't think that anyone else would either.
And I think that English speakers are quite capable of living with words of different meaning that happen to have the same spelling, else "to bowl the maiden over" would never be amusing.
I agree that Google has defined a new use but you can lose your right to protection when a Trademark passes into common usage... as an example: "I hoovered the carpet today". I say, ignore Google's lawyers, this train has already left the station. It is the price to pay for being ubiquitous.
The only case to which they can rightfully object is the use of 'Google' inappropriately such as in the phrase "I used Google at yahoo.com" or "Major Googles include MSN and Yahoo".
I like to use Google to search but I really don't like to be told what to say or what to write by anyone.