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SAN FRANCISCO (MarketWatch) -- Google Inc. is on track in 2006 to become the first company ever to pocket 25% of all U.S. online ad spending in a calendar year, according to a new report from eMarketer, an online ad tracker.
That's because Google's markedly better than Yahoo and other rivals at squeezing more revenue for itself from the advertising it serves up, eMarketer senior analyst David Hallerman said during a Monday interview. Also, Google's reputation as the online ad leader makes it more of a first choice for businesses trying out online advertising for the first time.
The full report by eMarketer will come out later today.
In 2005, Yahoo and Google had virtually the same amount of U.S. ad revenues. Yet by the end of 2006, Google is expected to pocket almost twice the amount of U.S. ad revenues as Yahoo, according to the new eMarketer report.
I think that tells you a LOT about the different experiences that advertisers have of Yahoo! & Google.