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MySpace’s parent company News Corp has teamed up with media heavyweights including General Electric’s NBC Universal and Viacom as part of a speedy reaction to the Google-YouTube deal. The aim? To explore YouTube’s legal position when it comes to the use of copyrighted content. Lawyers for the groups say YouTube could be responsible for $150,000 per unauthorized video.
YouTube Liable for up to $150,000 Per Video? [mashable.com]
Meanwhile, Universal has started to sue two smaller video companies (Grouper and Bolt), probably to set a precedent. They are seeking -surprise!- $150,000 per video that is being offered without proper authorization.
Napster was a desktop service intended for the single purpose of exchanging copyrighted songs. A staggering 99% of all songs traded and listed via Napster search network were copyrighted. Napster was pre DMCA.
YouTube and Google are ISP's and deserve full usage of the DMCA safe harbor provision. YouTube will take down any copyrighted item within a short amount of time after a dmca notice is posted to them. YouTubes prime purpose is to help private individuals share and publish videos. I have read an estimate that less than 9% of the video content on YouTube is unlicensed and copyrighted content.
Google will strike revenue sharing deals with all the major copyright holders like: network tv, movie studios, and other major producers of content - eg: people with big bank in the game. After that, Google will treat each one in a oneoff situation under the DMCA. They will piecemeal the thing and come out smelling like a rose. YouTube is to video what the ITunes is to music.
The part that ruffles my feathers, is all the people that are whining about copyright. These are the same people (and webmasters), who think nothing of allowing Google to use their content in Googles search service. I sure don't see Rupert and NBC kicking Google out for copyrighted content on the text side. You can't have it both ways.
We need an RIAA for textual content.