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Google is not OK with freedom of the press:
It's important to note that Google, just like any other person or entity in the world, is more concerned with its own survival and profitability than anyone else's rights.
Don't tread on google. Oops. That's Google with a capital G. Don't sue me... ;)
"While hoovering it occurred to me I should google the hottie who'd IMed me earlier to see if she was real or just spamming me".
"While performing cleaning activities using a dust-filtering suction device it occurred to me I should avail myself of the services of the leading (according to INSERT SOURCE HERE) search engine Google to ascertain whether the hottie who had earlier transmitted a communication via a person-to-person messaging protocol to me was in fact sending me spicy luncheon meat produced by the cool people at Hormel.
Leaf through back issues of magazines like WRITER'S DIGEST and EDITOR & PUBLISHER, and you'll find corporate ads that convey the same message as the letter from Google's attorney did. I remember seeing a Caterpillar ad that asked writers not to use the term "Caterpillar" when referring to non-Caterpillar bulldozers, tractors, etc.
Shrimp happens! (TM)
"google" adapted from "googol"
Precisely. The name isn't a generic "googol," it's the invented trademark "Google." And to keep "Google" from becoming a generic word like "googol," the lawyers need to make a good-faith attempt to protect the trademark.
As Jomaxx says, "Google is a valid trade mark and they are obligated to do this. End of story."