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Google-powered ads, which have become a mainstay on Web sites, are now being played on at least one radio station in Detroit. And like so many other Motor City radio products, it won't be long before they go global. Google Chief Executive Eric Schmidt said in a conference call with analysts last week that the search giant plans to make its radio-ad business generally available within three months.
"We are in the process of introducing AdSense for radio, which is essentially the integration of the dMarc console and management tools into our advertising system. There are a number of very interesting deals being negotiated," Schmidt said. It's a typically ambitious effort for Google, which got into the radio business in January with its $102 million acquisition of dMarc Broadcasting, a company that had an automated radio advertising system.
Google Rides The Radio Waves [news.com.com]
If they can make this work on radio--and I think they will--Google will do the same for print, billboards, direct mail, etc. (I'd say TV, but TV as we know it is dying and moving to the web. And that's Google's territory.)
I believe G believes in doing no evil, but we need competition in this networking. Real Cities tried to get the newspapers to work together and got nowhere.
G should earn their market share, it shouldn't just be given to them. But, I fear it might be too late....
They have some screen shots of the backend as well.
[edited by: engine at 8:23 am (utc) on July 28, 2006]
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