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Google Rides The Radio Waves

     
3:07 pm on Jul 27, 2006 (gmt 0)

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Google-powered ads, which have become a mainstay on Web sites, are now being played on at least one radio station in Detroit. And like so many other Motor City radio products, it won't be long before they go global. Google Chief Executive Eric Schmidt said in a conference call with analysts last week that the search giant plans to make its radio-ad business generally available within three months.

"We are in the process of introducing AdSense for radio, which is essentially the integration of the dMarc console and management tools into our advertising system. There are a number of very interesting deals being negotiated," Schmidt said. It's a typically ambitious effort for Google, which got into the radio business in January with its $102 million acquisition of dMarc Broadcasting, a company that had an automated radio advertising system.

Google Rides The Radio Waves [news.com.com]

7:12 pm on July 27, 2006 (gmt 0)

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Someone needs to come up with some kind of advertising networks to compete with Google. But, publishers will not cooperate with each other any time to talk about standards.

If they can make this work on radio--and I think they will--Google will do the same for print, billboards, direct mail, etc. (I'd say TV, but TV as we know it is dying and moving to the web. And that's Google's territory.)

I believe G believes in doing no evil, but we need competition in this networking. Real Cities tried to get the newspapers to work together and got nowhere.

G should earn their market share, it shouldn't just be given to them. But, I fear it might be too late....

7:47 pm on July 27, 2006 (gmt 0)

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“The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc's technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.”

They have some screen shots of the backend as well.

[edited by: engine at 8:23 am (utc) on July 28, 2006]
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4:35 am on July 28, 2006 (gmt 0)

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4:52 am on July 28, 2006 (gmt 0)

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Google can't make the competition appear, the market share isn't given to them in the sense that they didn't earn it, it's more that there really weren't too many other competitors in that field. Google would do better with competition but if it's not there, don't blame Google.
4:37 pm on July 28, 2006 (gmt 0)

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The next step can be "Google will start playing TV ads in TV channels"
11:02 pm on July 30, 2006 (gmt 0)

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TV is going to be around for a long time to come. While dollars will shift, the easiest and most effective way for advertisers will be TV. Its hard to come close to events like the superbowl, world cup, and even local TV (high school games, community elections etc.,). A lot of content that just won't shift to the web. Not to mention we don't have the infrastructure for full-blown TV entertainment and everybody is against anyway for the major telecoms to raise money (e.g. net neutrality).