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Their complaint accuses YouTube Kids of mixing commercial content with children's video programming using practices banned on broadcast and cable television by another agency, the Federal Communications Commission. Those restrictions -- such as banning children's TV hosts or cartoon characters from hawking products during a show -- emerged in the 1970s in response to research showing young children have not developed the cognitive skills to resist advertising or understand they are being targeted.
The FCC rules apply to broadcast and cable television, not to the Internet, so bringing them into the discussion might be termed deceptive
When it comes to advertising to kids, the rules for the internet are fuzzier than the tightly regulated world of television, in large part because internet advertising itself is always changing. In the meantime, kids could be left vulnerable.
Blurring the Boundaries
The YouTube Kids app intermingles ad clips in areas where shows are listed, features popular hosts selling products, and offers shows that look like ads without any indication that they are commercials, according to the complaint. In other words, YouTube is getting away with all the things kid-friendly cable channels such as Nickelodeon canít, says Angela Campbell, counsel for the Center for Digital Democracy and Campaign for Commercial-Free Childhood, who helped file the complaint. ďThey canít have hosts selling products, they canít have programs write commercials, and they have a limit on the amount of advertising they have per hour,Ē she says.
Can you supply a link to the official document which states that online (Internet) broadcasting is excluded from the FCC regulation?
Since the laws were written before the Web existed, that would be difficult.