Has anyone seen the top Adwords result for "webmail"? That's right, Gmail right smack-bang at the top. I guess Google has a right to do as they please on their own site, but if I were an advertiser bidding for "webmail", I would be seriously upset about this.
Shak
7:04 pm on May 14, 2004 (gmt 0)
I had to use a proxy service to view the ad, as in London we we were not seeing it.
does this mean that the ad basically leads to an invite?
or is just brand building?
Shak
Robino
7:15 pm on May 14, 2004 (gmt 0)
Brand building.
Buzzzzzzzzzzzzz...
Search "google marketing".
anallawalla
3:17 am on May 15, 2004 (gmt 0)
For a second I thought that the ad led to a sign-up page and that more people could join for free, but it does not. Branding is the only explanation.
Teknorat
1:15 am on May 17, 2004 (gmt 0)
Seems to be only in the US.
sem4u
7:41 am on May 17, 2004 (gmt 0)
I can't say that it surprises me. I think Yahoo does this with its Overture results too.
BReflection
6:27 am on May 18, 2004 (gmt 0)
its a little strange that they are advertising for it when you can't even sign up
edit_g
6:36 am on May 18, 2004 (gmt 0)
Are Google even charging for Gmail clicks?
jbarr
8:55 pm on May 20, 2004 (gmt 0)
Hmmm. I don't think it's strange at all, at least for now. Remember that it's still in Beta, so even if you go to Gmail's home page, you still can't sing up...yet. I think it's just a way to get people interested? Also, consider that the cost of Gmail invites on eBay are quickly rising--it's obvious that the "buzz" is working.
