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Google is getting ready to present "better ads" in messages delivered via its e-mail service.
The Web giant announced today that it intends to serve up fewer but more relevant and useful ads by better predicting which topics appear to be important to each user.
One of the tools that Google plans to use to accomplish this is its Priority Inbox, a feature launched last August that is designed to help clear the clutter from users' inboxes by filtering out e-mail deemed less important, Google said in a support information page: