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Feedster Inc. is embracing RSS advertising with plans to add sponsored links into its feeds of search results.
The search engine for Weblogs and syndication feeds on Monday will announce an expansion of its advertising program that will include the use of contextual advertising from Kanoodle Inc. in its feeds.
When users conduct a search on Feedster, the site also gives them the option of subscribing to an RSS (Really Simple Syndication) feed of the results. The site already has about 250,000 feed subscriptions that generate more than 5 million pings a month, said Scott Rafer, Feedster president and CEO.
users who subscribe to RSS often do so to escape intrusive forms of Web advertising, such as pop-up ads, and expect to receive the specific content for which they asked