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They offer a service and generate the code for you so you just copy it and paste in your site.
[edited by: DaveAtIFG at 5:46 am (utc) on Feb. 8, 2004]
[edit reason] Edited link [/edit]
<title>Today's Top Story #1</title>
<title>Today's Top Story #2</title>
In order to incorporate the content into your web page you'll need to run it through a parser of somesort. You can build one or download one.
If, however, you've got code that makes a call to the feed source website then you could have one of two things going on. The code/feed could be broken or you are getting data returned to you but in XML format.
Also, you noted that you got the code from someone else. If the code was given in exchange for payment there may be an IP checker on the feed. In other words, they know who paid for the feed and will only let requests for their data through if the IP matches what they have on record.