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These problems could be solved, said Mr Gates, by using blogs and Real Simple Syndication (RSS), that lets people know when a favourite journal is updated.
"What blogging and these notifications are about is that you make it very easy to communicate," he said.
"The ultimate idea is that you should get the information you want when you want it."
Microsoft currently does not make any individual blogging tools but it is widely expected to move into this space soon. If it does the move would pitch it into even sharper competition with Google and others such as AOL.
mm.. Blogger, are ya ready?