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When I have found feed in the past, I usually see a url which I could use for the feed. This RSS source, has no visible link where the source comes from. I can sign up using My Yahoo etc but I want to use the feed on my site and not through My Yahoo or a reader.
I would have thought I would have found a url with the feed, instead I see USM, Universal Subsription Mechanism. I read a bit about this but am still confused. Is this something which I must go through for me to go through to get the actual URL or will my users need to go through this later.
What is the point of this USM? Are the keeping track of who requests their feeds. When I clicked on the link, it was going to download something to my computer but I did not go through with it.
Any thoughts or explanations are appreciated.