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What would be considered as an impression? News opened? News Opened for a duration of time? Simply a downloaded feed to a reader = an impression?
I believe that for RSS to become widely spread and used, companies will need to see the benefits and conversions.
Any suggestions / ideas are always appreciated!
I'm not aware of any tracking software currently available that focuses on RSS. That doesn't mean the isn't any, just that I've never run across any.
With that being said, the only way I'm able to track it is with hits on the file. Since I do podcasting stuff, I'm able to look at how many times the .mp3 file was downloaded to see who is actually getting the podcast (as opposed to just requesting it via their podcast software).
I imagine you could embed a 1x1 image link in the feed? Or something like that? Not sure how it would look with a reader, but it may be a simple way to see how many times that image was viewed?
1. Everyone behind a corporate firewall looks the same to your feed.
2. Everyone on dynamic IPs looks different.
So that's problems at both ends of your curve. I tend to ignore that traffic and focus only on the people who visit the feed with a reasonable frequency when producing metrics.
If you're in NewsGator or Yahoo or Bloglines, they provide some reasonable metrics in your log reports in their browser agent identification.
The other big issue is readers that check on a timetable. 20 impressions a day from one person, what does that mean? They may never have seen the content.
I'm assuming it uses pixel tracking like most.