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RSS feeds for Ecommerce

     
12:22 pm on Apr 13, 2004 (gmt 0)

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Is anybody out there using an RSS feed for Ecomm reasons. For example, using a feed as an alternative to reciving sales email from you?

Is it working? Is it worth it?

10:38 am on Apr 16, 2004 (gmt 0)

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I'm also considering setting up a feed of the most recently added items on a ecommerce site.

I think the main issue could be that "normal" people won't have heard of RSS, and clicking thru onto a raw xml page could confuse them. I'm also interested to know others experience with this...

7:58 pm on Apr 16, 2004 (gmt 0)

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I don't think there is a demand *yet* for feeds on general merchandise stores. If you cater to a tech audience, it would be a different story.

RSS feeds as a tool for increasing internal links interests me though. It's on my list of to do's, but I have a feeling a new products feed would help get products indexed quicker.

12:59 pm on Apr 17, 2004 (gmt 0)

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I think we may go ahead with it, despite the fact that I know that the general public has not caught up with it. The reason being that RSS feeds are so easy to setup.

We already do XML data feeds for paid inclusion. This this almost the same thing. I figure, ifit takes less than 5 minutes to set up the line (which it would), I might as well offer it, just in case. It never hurts to be ahead of the game, epecially if it's easy.

12:50 pm on Apr 18, 2004 (gmt 0)

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One thing I've seen is using a RSS feed to supply ads to other sites.

On a small news site I regularly visit they have a top 10 list of most popular products text ad by an online store automaticly updated via RSS.

Recently I had back in my mind a widget I needed to buy. One day that widget appeared in their ad, clicked on the product link, noticed the great price and bought it.

7:29 pm on Apr 24, 2004 (gmt 0)

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The MoreStuff4Less.com site provides a variety of RSS feeds. Each feed contains pointers to bargains that they have found, along with the site's affiliate codes.

There's also TechBargains.com, and others.