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If this is what you're referring to I belive it's a waste of time and money as generic aggregators are perfectly suited to getting your news out.
Please clarify if this is not the premise of your post.
That I am sure why MSFT are building it into the operating sytem. It will be interesting to see what happens when longhorn gets released.
On the other side I have 4 apps on my machines to detect and get rid of spyware. Can't find one that does it all...... Maybe this should be question in another forum!