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What is it?
Froogle is Google's new product search engine. Froogle was launched [webmasterworld.com] on December 11th 2002 and went live on the main Google SERPS December 5th 2003 [webmasterworld.com]. Froogle sorts results in categories within a directory structure. Only English language stores that sell in USD are supported at this time. Froogle does not accept affiliate sites.
How do I get products listed in Froogle?
There are 2 ways to get your products listed in Froogle.
Googlebot will automatically detect web pages that offer items for sale. Although these pages are likely to be included, Froogle sometimes doesn't do a very good job of matching the price, description, and image to a specific product. Products that are found by Googlebot are also ranked lower than products that have been submitted via a feed.
2) Submit a data feed [services.google.com].
The data feed is a simple tab-delimited text file that contains information about the products you sell. Currently, Froogle requests the following to be included.
The information you provide in your feed must be the same as the content visible on your site. The description and prices you submit in the data feed must be the same as the description and price on your product URL page.
You submit your feed to Froogle via FTP.
How often can I submit a feed?
You can submit daily, weekly or monthly. You must submit at least once a month or your products will automatically expire from Froogle. To make life easier, consider having a script bolted on to your shopping cart. For example, I have a system that strips all of the html from my product descriptions and generates the feed and sends it to Froogle with one click. You can see your new product feed information in Froogle within hours. To verify that your feed has been included, type "store:your_froogle_username"
Why are there so many Yahoo stores in Froogle?
Yahoo stores have a feature that allows for product information to be shared with third parties via XML. If this feature is set within the Yahoo store, Google treats it like a data feed.
How do I get my products to rank higher in Froogle?
Clearly, other factors are involved and I look forward to the lively discussions at WebmasterWorld in regards to how Froogle ranks products.
I am of the opinion that Froogle is going to be huge. The only thing that is missing is the "shop" tab on the Google home page, and It's coming folks.
[edited by: WebGuerrilla at 4:12 pm (utc) on Dec. 16, 2003]
[edit reason] member edit request [/edit]
>> The category that Froogle places your product into plays a significant role.
Yes, I will *speculatively* agree.
One: If you search within a category and your site/products are not in that category, your products will not be appear in a search.
Two: In a regular froogle search, I think it does play a role in ranking. I recently had my products changed to a different category because we weren't showing up within searches in that category. After the category change, not only are we listed in searches within that category, our ranking improved for KW phrases in the regular search. No other changes were made besides the category change.
I have more specualtion to contribute, I'll get it organized and do so soon.
Added: pmac - It looks like this forum is going to need a moderator soon. Any chance that you're considering it;)?
I e-mailed Support and asked them how. Here's part of the reply "I changed a setting so your products will start appearing in the (widgets) category the next time you upload a data feed." They didn't say there was a way to pick/change the category myself, so I'm guessing they have to do it? But...
>> In that case I can change the category in the feed and Froogle will update it and list it in the new section.
Conard, you found a way to list your products in a specific category yourself? Did I miss this somewhere in the datafeed info they send?
Apparel & Accessories > men's > Women's Example
I set my first feed up that way and they approved it and I've been doing it that way since.
[edited by: Brett_Tabke at 6:50 pm (utc) on Jan. 7, 2004]
[edit reason] widgetized [/edit]
Though Yahoo! Stores, BidVille & others , have a direct/auto feed from their stores - sometimes the quality of the results are poor. I've seen instances where Froogle doesn't display the product image (even if there is a prominent image). So the best way (by far) is to submit a feed.
Patrick, though price is an important criteria it’s not all. Context & relevance is probably the highest importance. Other factors would be “importance (read PR)” of merchant and diversity of results. As Pmac pointed out – Froogle ranking is very similar to Google’s own ranking algo. In any case, once the shopper has narrowed down his choices, he can sort by price.