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It helps that Google displays Froogle results at the top of the Google SERPs.
Following are results GA from one of our sites...
Source, Visits, Page Views, Conversion
Froogle, 3,120, 3.86, 0.90%
Yahooo, 1,890, 2.46, 0.11
BTW... If you don't have Google Analytics... and are using AwStats... add the following to your config file to filter out froogle visits.
ExtraSectionFirstColumnTitle1="Search Terms on Froogle"
ExtraSectionFirstColumnFormat1="<a href='http://froogle.google.com/froogle?q=%s&btnG=Search+Froogle' target=new>%s</a>"
The worst thing for me though was Froogle using our original product descriptions to sell competitors products. Anything with the same name (even if it was a different product). We are the only company in our field doing these descriptions, our competitors either have no desccriptions or use boiler-plate stuff. It is hard to stomach as we went to some trouble to write them (7 months work) and suspect that a competitor gets the sale because they are $5 cheaper.
Although for me it is just one of the many ways in which Froogle is badly thought out.