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Following are results GA from one of our sites...
Source, Visits, Page Views, Conversion
Froogle, 3,120, 3.86, 0.90%
Yahooo, 1,890, 2.46, 0.11
BTW... If you don't have Google Analytics... and are using AwStats... add the following to your config file to filter out froogle visits.
ExtraSectionFirstColumnTitle1="Search Terms on Froogle"
ExtraSectionFirstColumnFormat1="<a href='http://froogle.google.com/froogle?q=%s&btnG=Search+Froogle' target=new>%s</a>"
The worst thing for me though was Froogle using our original product descriptions to sell competitors products. Anything with the same name (even if it was a different product). We are the only company in our field doing these descriptions, our competitors either have no desccriptions or use boiler-plate stuff. It is hard to stomach as we went to some trouble to write them (7 months work) and suspect that a competitor gets the sale because they are $5 cheaper.
Although for me it is just one of the many ways in which Froogle is badly thought out.