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We're pleased to announce Google Base, a new resource that enables you to easily submit your feeds (now bulk uploads) to Froogle and keep them updated. Google Base offers a variety of new bulk upload formats. In addition to the current tab-delimited format, we're now also accepting bulk uploads in RSS 2.0, RSS 1.0, and Atom 0.3. As with tab-delimited bulk uploads, you can upload in our new formats using either File Transfer Protocol (FTP) or directly from Google Base.
We've also expanded our product feed format to include some new standard fields (now called attributes). You can specify everything from quantity and unit price to accepted forms of payment and even define your own attributes. If you have product information that doesn't fit into one of our defined attributes.
Google Base will gradually replace the Froogle Merchant Center. For now, however, submitting your product info through the Merchant Center is still the best way to ensure that your products remain listed in Froogle throughout the holiday shopping season.
Personally, I hate the concept of google base. The way the copyrights are handled and with the tagging, I don't trust uploading my proprietary data. This data is what enables me to make better websites than my competitors. I do pretty well in Froogle now, so hopefully this change won't take effect very quickly.