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My sites are for people who come online looking for very specific information on a subject. They see a product, click the link, and end up buying it. Froogle does not change that aspect of my business.
The advent of Froogle has destroyed one of my future site ideas, though.
Call me paranoid, but do realize that as great of a se Google may be, it is run by corporate America. And who could blame them if that's what they did? If I called the shots at Google I would have my Froogle pay for performance ads/web pages come back first in all the shopping keywords/phrases/terms. I understand 40% of the sales on the web start with a buyer clicking on an affiliates link. 40% is a hefty chunk of the pie. Google is already being compared to the MicroSoft of the web. Just wait and watch...