How to improve search ranking on Froogle?

A long time question without exact answers.

[iloveu]

Hi, just want to invite somebody to discuss this issue - how to improve the Froogle ranking. We sold products very well before through Froogle, but our search ranking keeps dropping recently. I do regular updating/uploding with Froogle, and I also do SEO work on my site, but these won't stop it dropping. Somebody tells me the description field on data feed file is important, but it is not the case for eBay or PriceGrabber. Everytime I search my products, eBay and PriceGrabber's listings always rank in top 10, and their descriptions are poor, I should say. I think maybe eBay or PG pay money to Google to make them rank high. Anybody can share some ideas? And how to improve the rank by SEO means only rather than depending on eBay, PriceGrabber or some other big guys?

[mitchy231]

I have been using Froogle for quite some time now and I have found that both the "Title" and "description" seem to be where the rankings come in. I also handle all of the SEO for my company. I do not usually send a great deal of time with froogle, but as long as my titles and descriptions are keyword friendly, my froogle rankings seem to stay pretty high (P1, L1,2,or 3). I do not think Froogle relys to heavily on the actual seo of your site, more of the way your feed relates to your specific products. This gets back to the stereotypical phrase, content is key.

[siteseo]

mitchy...I disagree with your last statement (I do not think Froogle relies too heavily on the actual seo of your site).

If everyone feeds the same title, same price, same product descriptions (any many people do)...who comes out on top?

Take a look at the information you are feeding to Froogle. Ask yourself what Froogle could possibly determine about your ranking based solely on that information (and no, PageRank isn't what I'm driving at).

If you are ranking well in Froogle, it's because of more than just your titles and descriptions. Perhaps inadvertantly, you're doing something to your site that is impacting your Froogle rankings as well.

Sorry I can't be more specific than that.

[mitchy231]

I did not mean the statement too literally. Of course SEO is going to play some roll in the total ranking. What I was hinting at, without being very specific, is the content of a site is subsequently where the ranking boil down to.

My primary objective was to show that, with out any tricks, one could have high rankings in Froogle with relative site content, as long as the titles and descriptions of your feed were matching that of your sites. I know this is being a little broad. That was the only point I was trying to make.

I do agree with what you are saying though. The main reason the rankings come fairly easy is I have a large company site that has established itself for over 5-6 years.