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Surely Froogle will initate a price war? Price wars are something our business, like many others who advertise on Adwords simply cannot afford to get into.
Correct me if I am wrong, will the companies with the lowest prices appear at the top of Froogle without any inclusion fee? If this is the case, what incentive is there for the paying Adwords advertiser with the higher priced product to remain with Google Adwords?
Our only saviour will be that our suppliers strictly enforce a ban on discounting of their product lines (as some already do.)
That's the easy one and only works when retailers don't speak among themselves.
There are loads more, and many of them very subtle :)
But the OFT is a pumped up, bloated, meddling, clueless bunch of tax payer funded, semi-literate, pompous bureaucratic no-goods. (And, I'd tell them so... if I wasn't running a business myself ;))
Considering that froogle has been released fairly quietly and has only been available for 3 days I think that is very very impressive.
I wouldn't be surprised if at google added sponsored products into the listing that work similarly to the adwords which I think would be a good thing as it would help provide them with revenue and sites a chance to promote their products where they may not normally rank highly.
Froogle in the UK can only be a good thing... It will introduce more competition to sites that charge way to much on a PPC basis. Causing them to reduce their charges.
I think that companies such as kelkoo, price runner and dealtime have a lot to worry about with the arrival of froogle. With the results I've seen so far, I think froogle will knock Kelkoo to where they belong provide 30-40% of leads.
I signed up on 27th September. I still havn't had a response from Froogle! Do these guys respond?I received a reply today.
The site shows vat (and delivery costs etc) for every item as soon as you add it to the cart. But Froogle want the vat on each product page.